The mid-tone Blue Nova presents a blue-violet that Benjamin Moore describes as featuring “enchanting duality” and evokes feelings of assurance, sparks adventure, and has a classic appeal.
The company says the name and inspiration for Blue Nova’s selection came from space. When a star becomes nova, it becomes incredibly bright, making it visible for the first time, and comes from the Latin word for “new star.”
Sherwin-Williams blue comes as an airy, light shade that’s more representative of peace and relaxation, according to the company.
Along with the color announcement, Benjamin Moore released a list of 10 pairable colors selected to best pair with Blue Nova. The Color Trends palette includes a light blue similar to Upward, and a colorful range of mid-tones, such as orange, yellow, purple, pink, and green.
"The Color Trends 2024 palette tells a story of duality juxtaposing light against dark, warm and cool, showcasing complementary and contrasting color pairings," said Andrea Magno, Color Marketing & Development Director at Benjamin Moore. “These contrasts invite us to break away from the ordinary to explore new places and collect color memories that shape the hues used in our homes."