Lisa Sten is CEO of the Palo Alto-based Harrell Remodeling, which is undergoing a rebrand. On this episode of Women at WIRC, Sten sits down with Pro Remodeler Managing Editor Caroline Broderick to give insight into the decision.
"It is a namesake brand, but we're in many ways a different company, and in many ways, the same company," says Sten, who will also be a speaker at the Women in Residential Construction (WIRC) Conference this October.
Listen to learn more about Sten, Harrell's new identity, and being a namesake company.
Add new comment
Related Stories
NAHB Remodeler of the Year: Robert Greaves
By prioritizing employees, customers, and community, People Come First Construction Group rises to the top of the remodeling ranks
A Tale of Two Cultures
Solid company culture can be easily spotted by clients—and they'll pay top dollar for it
Leading with HEART: A Remodeler's Book on Leadership, Company Values
F.H. Perry Builder Owner Allison Iantosca shares the experience of writing a book based on her company's values
3 Remodelers Share Tips for Successful Meetings
Quick insights for right-timing meetings, keeping everyone on track, staying on time, and more
Positive Feedback Loop: 4 Ways to Create a Company Around Collective Success
Adams + Beasley Associates has been named a Top Places to Work in Massachusetts for three consecutive years. The co-founder of the 70-employee design-build company shares his insights into what it takes to create an award-winning company culture.
10 Remodeler Recommended Business Reads
From leadership to process improvement, these 10 recommended business books for remodelers offer something for everyone
Backlogs in Remodeling: A Blessing and A Curse
Backlogs may be one of the most confusing aspects of a remodeling business. Here's a helpful way to look at your pipeline.
Putting on the Right Hat
Are you a manager, a leader or a boss? The answer may not be as obvious as you think.
Software Company to Award $150,000 to Home Service Company Owners
The grant program is intended to help strengthen small businesses