Todd Bairstow, firstname.lastname@example.org, is a well-known entrepreneur and online marketing expert with 18 years of experience in the still rapidly-growing field.
Inbound phone calls are generally good quality leads. But make sure you’re not paying for bogus activity you don’t need.
As visitors from outside your marketing territory are worthless, clicks for their own sake don’t matter much.
We all know that not all leads result in sales. So which ones do?
One of the most common statistics that I see home improvement companies rely on is visitors to their Web site. The thought is “Visits are up! Our Web site must be doing great!”