Sal Alfano is executive editor for Professional Remodeler. firstname.lastname@example.org, 202.365.9070
Content from this Author
How one remodeling company is making marketing decisions based on lifetime customer value
All remodelers face similar problems. How they solve them makes all the difference.
A drone improves efficiency and accuracy both on site and in the office.
When today’s customer finally contacts your company, it’s not a sale, it’s a buying facilitation.
Revisions to AWPA’s U1 standard may require using lumber rated for ground contact in some above-ground applications
Self-regulation as a solution to regulatory noncompliance
This compact, portable keyboard from iClever may spell the end of thumbing your phone on the jobsite.
The number of leads you need depends on how well prospects are screened, how many sales you close, the average size of those sales, and your revenue target
Who knows how the next year will play out, but these four issues are likely to affect most remodelers in 2016
Have you ever considered offering a lifetime warranty? It’s not as crazy as it sounds. In fact, if you do it right, it’s a revenue generator
To solve the labor problem, we need a concerted effort by contractors, educators, policy makers, and manufacturers
Practice makes perfect, but it has to be the right kind of practice, says home improvement sales trainer Rodney Webb
Big-budget projects photograph well, but I’m more interested in the work that goes on behind the scenes
Effective communication depends not just on the means we use to communicate but on the people involved and the circumstances that bring them together
We talked with remodelers about what it takes to build, maintain, and operate a showroom, and how it fits into the way they do business
This app helps you take measurements for making as-built drawings for estimating, as well as create 3-D renderings to help homeowners visualize the project
For a small-business owner, being able to take time off is a significant milestone that marks the first step in the transition from a business that depends completely on its owner
You can't escape them, but you can minimize the hassle and anxiety that remodeling change orders can cause. Here's how.
Director of Content Sal Alfano talks about what remodelers can learn from his customer service experience at the dentist.
We talked with remodelers about the apps they use and how they use them, then we took the apps for a test drive to see how the right app could make your business life a bit easier.