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Executive Editor

Sal Alfano is executive editor for Professional Remodelersal.alfano@gmail.com, 202.365.9070

Content from this Author

July 07, 2016

Beautify floors and walls with these tile offerings that include fabric effects, wood looks, and faux natural stone  

June 28, 2016

At Mosby Building Arts, in St. Louis, managers use a company award—and polar bear totem—to reinforce the good stuff

June 23, 2016

The respiratory tract is protected by mechanisms that work to keep our airways and lungs relatively clean

June 20, 2016

Dust isn’t just a nuisance byproduct of remodeling; it’s nasty stuff that’s bad for employees, bad for subs, bad for clients—and bad for business

June 09, 2016

During a remodel, making dust is inevitable, but spreading it around is preventable

May 20, 2016

How belief echoes can affect people’s attitudes even when they know something is false

May 13, 2016

How one remodeling company is making marketing decisions based on lifetime customer value

May 11, 2016

All remodelers face similar problems. How they solve them makes all the difference.

April 08, 2016

A drone improves efficiency and accuracy both on site and in the office.

April 06, 2016

When today’s customer finally contacts your company, it’s not a sale, it’s a buying facilitation.

April 05, 2016

Revisions to AWPA’s U1 standard may require using lumber rated for ground contact in some above-ground applications

March 18, 2016

Self-regulation as a solution to regulatory noncompliance

March 12, 2016

This compact, portable keyboard from iClever may spell the end of thumbing your phone on the jobsite.

February 13, 2016

The number of leads you need depends on how well prospects are screened, how many sales you close, the average size of those sales, and your revenue target 

January 12, 2016

Who knows how the next year will play out, but these four issues are likely to affect most remodelers in 2016

December 21, 2015

Have you ever considered offering a lifetime warranty? It’s not as crazy as it sounds. In fact, if you do it right, it’s a revenue generator

December 13, 2015

To solve the labor problem, we need a concerted effort by contractors, educators, policy makers, and manufacturers

December 03, 2015

Practice makes perfect, but it has to be the right kind of practice, says home improvement sales trainer Rodney Webb

November 11, 2015

Big-budget projects photograph well, but I’m more interested in the work that goes on behind the scenes

October 14, 2015

Effective communication depends not just on the means we use to communicate but on the people involved and the circumstances that bring them together

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