Executive Editor

Sal Alfano is executive editor for Professional Remodelersalfano@sgcmail.com, 202.365.9070

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Content from this Author

May 13, 2016

How one remodeling company is making marketing decisions based on lifetime customer value

May 11, 2016

All remodelers face similar problems. How they solve them makes all the difference.

April 08, 2016

A drone improves efficiency and accuracy both on site and in the office.

April 06, 2016

When today’s customer finally contacts your company, it’s not a sale, it’s a buying facilitation.

April 05, 2016

Revisions to AWPA’s U1 standard may require using lumber rated for ground contact in some above-ground applications

March 18, 2016

Self-regulation as a solution to regulatory noncompliance

March 12, 2016

This compact, portable keyboard from iClever may spell the end of thumbing your phone on the jobsite.

February 13, 2016

The number of leads you need depends on how well prospects are screened, how many sales you close, the average size of those sales, and your revenue target 

January 12, 2016

Who knows how the next year will play out, but these four issues are likely to affect most remodelers in 2016

December 21, 2015

Have you ever considered offering a lifetime warranty? It’s not as crazy as it sounds. In fact, if you do it right, it’s a revenue generator

December 13, 2015

To solve the labor problem, we need a concerted effort by contractors, educators, policy makers, and manufacturers

December 03, 2015

Practice makes perfect, but it has to be the right kind of practice, says home improvement sales trainer Rodney Webb

November 11, 2015

Big-budget projects photograph well, but I’m more interested in the work that goes on behind the scenes

October 14, 2015

Effective communication depends not just on the means we use to communicate but on the people involved and the circumstances that bring them together

October 14, 2015

We talked with remodelers about what it takes to build, maintain, and operate a showroom, and how it fits into the way they do business

October 13, 2015

This app helps you take measurements for making as-built drawings for estimating, as well as create 3-D renderings to help homeowners visualize the project

September 11, 2015

For a small-business owner, being able to take time off is a significant milestone that marks the first step in the transition from a business that depends completely on its owner

September 09, 2015

You can't escape them, but you can minimize the hassle and anxiety that remodeling change orders can cause. Here's how.


August 05, 2015

Director of Content Sal Alfano talks about what remodelers can learn from his customer service experience at the dentist.

June 02, 2015

We talked with remodelers about the apps they use and how they use them, then we took the apps for a test drive to see how the right app could make your business life a bit easier.

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