Executive Editor

Sal Alfano is executive editor for Professional Remodelersalfano@sgcmail.com, 202.365.9070

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Content from this Author

August 30, 2017

The do-it-for-me generation values a business model that’s different from the way remodelers have always done it

August 04, 2017

Selling has never been easy, but it’s far harder today than it was even a few years ago

June 27, 2017

Next time you're reluctant to ask a prospect about budget, remember: It isn’t just about you

May 30, 2017

Your Sunday Box holds that which you once considered essential but have now managed to live without

May 05, 2017

As with a hospital stay, even a good remodeling outcome can’t overcome a bad experience

March 27, 2017

Have remodeling pundits—me included—been too dogmatic when discussing the dos and don’ts of how to be a professional remodeler?

February 28, 2017

The trend toward more frequent, more subjective employee appraisals begs the question: What should you be measuring?

January 30, 2017

A cantilever over glass drawers creates a dramatic floating effect in this stone countertop. Here’s how it’s done.

January 27, 2017

Like the weather, everyone complains about the labor shortage, but no one does anything about it—until now

January 05, 2017

Why a culture of trust and information sharing trumps one of competition driven by me-first motives 

December 13, 2016

Instead of worrying about external changes, focus on making internal changes that you can control

December 12, 2016

This work of functional art was a collaboration involving an imaginative design team, a well-organized remodeler, and a master stonemason

December 09, 2016

The star-based incentive program used by Tundraland for its craftsmen engages employees and customers

November 07, 2016

With the Go Figure app and a laser measurer, you can make a proposal using an iPad touch screen and a few photos

October 31, 2016

It’s our fault that working with both your back and your brain is revered in athletes but disparaged in tradesmen

September 24, 2016

For books it was Amazon; for music, iTunes; for taxi services, Uber. Whatever will disrupt the remodeling industry is probably already underway.

August 31, 2016

Homeowners need a certified technician to work on their cars, but they can hire just about anybody to remodel their homes. Why is that and what can we do about it?

August 22, 2016

A step-by-step guide for the right way to make kickout flashing from a piece of step flashing

August 04, 2016

While building a business, you're also building a life. Years from now when you look back on both, will the scales be balanced?

August 02, 2016

Who knows how the next year will play out, but these four issues are likely to affect most remodelers in 2016

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