Sal Alfano is executive editor for Professional Remodeler. firstname.lastname@example.org, 202.603.4884
There is no faster, more effective way to develop empathy with your clients’ experience than to become a remodeling client yourself
Tradeoffs are a fact of life for remodeling Clients. To make good decisions, they need information...all of it.
A close reading of positive reviews can tell you a lot about what customers value. What you find may be surprising.
It’s great to have choices, but having too many options threatens our ability to make a decision
Succession planning and passing the “bus test” ought to be a priority for every remodeling company owner
Until we rehabilitate our industry’s sexist reputation, it will be hard to attract women to our vocation
As technology innovations proliferate, those who use them first will win
For the very young, the very old, and the injured of any age, most homes are an accident waiting to happen
The do-it-for-me generation values a business model that’s different from the way remodelers have always done it
Selling has never been easy, but it’s far harder today than it was even a few years ago
Next time you're reluctant to ask a prospect about budget, remember: It isn’t just about you
Your Sunday Box holds that which you once considered essential but have now managed to live without
As with a hospital stay, even a good remodeling outcome can’t overcome a bad experience
Have remodeling pundits—me included—been too dogmatic when discussing the dos and don’ts of how to be a professional remodeler?
The trend toward more frequent, more subjective employee appraisals begs the question: What should you be measuring?
Like the weather, everyone complains about the labor shortage, but no one does anything about it—until now
Why a culture of trust and information sharing trumps one of competition driven by me-first motives
Instead of worrying about external changes, focus on making internal changes that you can control
It’s our fault that working with both your back and your brain is revered in athletes but disparaged in tradesmen
For books it was Amazon; for music, iTunes; for taxi services, Uber. Whatever will disrupt the remodeling industry is probably already underway.