Sal Alfano is Director of Content for Professional Remodeler. firstname.lastname@example.org, 202.603.4884
The do-it-for-me generation values a business model that’s different from the way remodelers have always done it
Selling has never been easy, but it’s far harder today than it was even a few years ago
Next time you're reluctant to ask a prospect about budget, remember: It isn’t just about you
Your Sunday Box holds that which you once considered essential but have now managed to live without
As with a hospital stay, even a good remodeling outcome can’t overcome a bad experience
Have remodeling pundits—me included—been too dogmatic when discussing the dos and don’ts of how to be a professional remodeler?
The trend toward more frequent, more subjective employee appraisals begs the question: What should you be measuring?
Like the weather, everyone complains about the labor shortage, but no one does anything about it—until now
Why a culture of trust and information sharing trumps one of competition driven by me-first motives
Instead of worrying about external changes, focus on making internal changes that you can control
It’s our fault that working with both your back and your brain is revered in athletes but disparaged in tradesmen
For books it was Amazon; for music, iTunes; for taxi services, Uber. Whatever will disrupt the remodeling industry is probably already underway.
Homeowners need a certified technician to work on their cars, but they can hire just about anybody to remodel their homes. Why is that and what can we do about it?
While building a business, you're also building a life. Years from now when you look back on both, will the scales be balanced?
Who knows how the next year will play out, but these four issues are likely to affect most remodelers in 2016
OSHA's reduced limits for jobsite exposure to crystalline silica is expressed in micrograms per cubic meter. Here's some math to make those numbers more meaningful
During a remodel, making dust is inevitable, but spreading it around is preventable
How belief echoes can affect people’s attitudes even when they know something is false
All remodelers face similar problems. How they solve them makes all the difference.