Sal Alfano is executive editor for Professional Remodeler. salfano@sgcmail.com, 202.365.9070
Google AdWords is done, dead, no more. But Google Ads is a new thing; and it’s supposed to be great...
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Content from this Author
July 25, 2018
Mistakes happen, but a big mistake creates fallout in proportion to the authority of the person who makes it
May 25, 2018
The risk-reward nature of fixed-price contracts may not be the best fit for today’s design-build market
April 30, 2018
Instead of resisting client requests for a cost breakdown, Michael Anschel lays all his cards on the table. It sounds like a nightmare but it works like a dream.
April 23, 2018
There is no faster, more effective way to develop empathy with your clients’ experience than to become a remodeling client yourself
March 26, 2018
Tradeoffs are a fact of life for remodeling Clients. To make good decisions, they need information...all of it.
February 27, 2018
A close reading of positive reviews can tell you a lot about what customers value. What you find may be surprising.
January 29, 2018
It’s great to have choices, but having too many options threatens our ability to make a decision
January 16, 2018
The goal: sell a deck today and install it tomorrow. A year after launch, this remodeler’s sale-to-install cycle is down to seven days and counting.
December 28, 2017
Succession planning and passing the “bus test” ought to be a priority for every remodeling company owner
November 27, 2017
Until we rehabilitate our industry’s sexist reputation, it will be hard to attract women to our vocation
October 31, 2017
As technology innovations proliferate, those who use them first will win
September 29, 2017
For the very young, the very old, and the injured of any age, most homes are an accident waiting to happen
August 30, 2017
The do-it-for-me generation values a business model that’s different from the way remodelers have always done it
August 04, 2017
Selling has never been easy, but it’s far harder today than it was even a few years ago
June 27, 2017
Next time you're reluctant to ask a prospect about budget, remember: It isn’t just about you
May 30, 2017
Your Sunday Box holds that which you once considered essential but have now managed to live without
May 05, 2017
As with a hospital stay, even a good remodeling outcome can’t overcome a bad experience
March 27, 2017
Have remodeling pundits—me included—been too dogmatic when discussing the dos and don’ts of how to be a professional remodeler?
February 28, 2017
The trend toward more frequent, more subjective employee appraisals begs the question: What should you be measuring?