When it comes to selling, home improvement is a retail business, with one important difference
What to do when you hear those words from a homeowner
Here’s what home improvement pros need to consider to avoid unintended consequences when adding a new product
If you insist that husband and wife have to be there, some homeowners will start to disconnect
If you’re not thinking about technology for your business now, you may soon be playing catch-up with customers
Texting lets you keep clients fully in the loop without making them loopy
Nailing on a roof is not all that complicated, so why do we need all this technology?
What homeowners want to know today is why your product is worth their money. The rest is baloney.
Immigrant installers can be a dream come true when you rise to the communication challenge
Remember how it used to work 15 years ago? Well, it will get you exactly nowhere today.
Installing with employees costs more, but the benefits are well worth it. You just have to explain those benefits when you sell the job.
Today’s time-strapped homeowner doesn’t have time for show-and-tell or the patience for high-pressure selling
Changing your lead model from outbound to inbound will make life a lot easier. But it’s all about digital
Homeowners don’t expect all that much from exterior contractors. That’s your opportunity.
You'll need to rethink the one-call close
Hey Mr. Sales Rep, what do you have in the trunk of your car? Let’s hope it’s nothing more than a spare tire.
For this former one-call closer, what goes around comes around
How a great relationship began to unravel from neglect