Mike Damora is vice president of sales and marketing at K&B Home Remodelers, in Succasunna, N.J. Reach him at madamora@kbhomesnj.com. Follow him on Twitter @madamora.

Content from this Author

November 09, 2018

Every time I go to a trade show I hope it’s different. It is, but it’s also the same.

October 08, 2018

Customers can easily tarnish your reputation with a bad review. Avoid that by holding your company and its people accountable.

September 12, 2018

Discounts and price drops still dazzle some homeowners, but not like they once did

August 06, 2018

The way to manage erratic or indecisive personalities? Set boundaries and be the expert. 

July 09, 2018

Systems are methodical, dependable, and scalable. But they're not all alike. 

June 12, 2018

The best market research information you can get is free for the asking

May 07, 2018

That old saw that goes "If it seems too good to be true..." applies to home improvement marketing and sales

April 12, 2018

When it comes to purchasing remodeling services, a growing number of homeowners are not willing to settle for business as usual

March 08, 2018

You’ve read about rogue roofing contractors who scam unwitting homeowners? This scam’s aimed at roofers. 

February 14, 2018

Solid growth happens after you take a hard look at your company’s strengths and weaknesses

February 09, 2018

Here's how to produce a high-quality, marketing video using a drone. 

January 07, 2018

Solid growth happens after you take a hard look at your company’s strengths and weaknesses

December 07, 2017

A well-run remodeling company needs to be good at marketing 

November 09, 2017

The more detailed and transparent you are in your bid, the more likely you are to get a signature on a contract

October 12, 2017

When it comes to selling, home improvement is a retail business, with one important difference

August 04, 2017

What to do when you hear those words from a homeowner

July 13, 2017

Here’s what home improvement pros need to consider to avoid unintended consequences when adding a new product 

June 08, 2017

If you insist that husband and wife have to be there, some homeowners will start to disconnect

May 10, 2017

If you’re not thinking about technology for your business now, you may soon be playing catch-up with customers

April 05, 2017

Texting lets you keep clients fully in the loop without making them loopy

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