Mike Damora is vice president of sales and marketing at K&B Home Remodelers, in Succasunna, N.J. Reach him at madamora@kbhomesnj.com. Follow him on Twitter @madamora.
Blogs
May 07, 2018
That old saw that goes "If it seems too good to be true..." applies to home improvement marketing and sales
April 12, 2018
When it comes to purchasing remodeling services, a growing number of homeowners are not willing to settle for business as usual
March 08, 2018
You’ve read about rogue roofing contractors who scam unwitting homeowners? This scam’s aimed at roofers.
January 07, 2018
Solid growth happens after you take a hard look at your company’s strengths and weaknesses
November 09, 2017
The more detailed and transparent you are in your bid, the more likely you are to get a signature on a contract
October 12, 2017
When it comes to selling, home improvement is a retail business, with one important difference
July 13, 2017
Here’s what home improvement pros need to consider to avoid unintended consequences when adding a new product
June 08, 2017
If you insist that husband and wife have to be there, some homeowners will start to disconnect
May 10, 2017
If you’re not thinking about technology for your business now, you may soon be playing catch-up with customers
April 05, 2017
Texting lets you keep clients fully in the loop without making them loopy
March 08, 2017
Nailing on a roof is not all that complicated, so why do we need all this technology?
February 10, 2017
What homeowners want to know today is why your product is worth their money. The rest is baloney.
January 09, 2017
Immigrant installers can be a dream come true when you rise to the communication challenge
December 07, 2016
Remember how it used to work 15 years ago? Well, it will get you exactly nowhere today.
November 11, 2016
Installing with employees costs more, but the benefits are well worth it. You just have to explain those benefits when you sell the job.
October 05, 2016
Today’s time-strapped homeowner doesn’t have time for show-and-tell or the patience for high-pressure selling
September 07, 2016
Changing your lead model from outbound to inbound will make life a lot easier. But it’s all about digital