Covering the Bases
Solid growth happens after you take a hard look at your company’s strengths and weaknesses
When Hiring Subs, You Get What You Pay For
Paying the price for cheap subs can add up to more than you anticipate
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The new marketing isn’t simple, and it constantly changes. Can you opt out of it? Not really, if you want to be in business for the long term.
Who’s No.1? Why Your Place in Organic Search Results Matters
A recent book makes the point that if your business isn’t on the first page of Google's organic search results, it doesn’t exist—for anyone online, at least (which is pretty much everyone)
Old School vs. New School
There’s no question that you can still sell effectively by employing the one-call close. But explaining the simple truth to your prospects will get you just as much, and more besides
Will Millennial Tastes Change the Siding Market?
Millennials love vinyl—if you’re talking about vinyl records. Vinyl siding? Not so much
Taking the All-Bundled-Up Approach to Job Proposals
By giving homeowners all the information you can in your proposal, you'll set your company apart from the competition
Your Cheating Heart—How to Build Better Relationships With Your Suppliers
Controls at the front and back end will ensure that you’re paying what you should for building materials
Window-Shopping: Efficiency Is the Incentive
As window products get better and better, standards go up. Count on some homeowners to know about it
The New School for Sales
A memorized pitch book and seven canned closes, performed back-to-back, won’t cut it with many of today’s homeowners