Mike Damora is vice president of sales and marketing at K&B Home Remodelers, in Succasunna, N.J. Reach him at madamora@kbhomesnj.com. Follow him on Twitter @madamora.


December 07, 2017

A well-run remodeling company needs to be good at marketing 

November 09, 2017

The more detailed and transparent you are in your bid, the more likely you are to get a signature on a contract

October 12, 2017

When it comes to selling, home improvement is a retail business, with one important difference

August 04, 2017

What to do when you hear those words from a homeowner

July 13, 2017

Here’s what home improvement pros need to consider to avoid unintended consequences when adding a new product 

June 08, 2017

If you insist that husband and wife have to be there, some homeowners will start to disconnect

May 10, 2017

If you’re not thinking about technology for your business now, you may soon be playing catch-up with customers

April 05, 2017

Texting lets you keep clients fully in the loop without making them loopy

March 08, 2017

Nailing on a roof is not all that complicated, so why do we need all this technology?

February 10, 2017

What homeowners want to know today is why your product is worth their money. The rest is baloney.

January 09, 2017

Immigrant installers can be a dream come true when you rise to the communication challenge

December 07, 2016

Remember how it used to work 15 years ago? Well, it will get you exactly nowhere today.

November 11, 2016

Installing with employees costs more, but the benefits are well worth it. You just have to explain those benefits when you sell the job.

October 05, 2016

Today’s time-strapped homeowner doesn’t have time for show-and-tell or the patience for high-pressure selling

September 07, 2016

Changing your lead model from outbound to inbound will make life a lot easier. But it’s all about digital

August 04, 2016

Homeowners don’t expect all that much from exterior contractors. That’s your opportunity.

July 07, 2016

You'll need to rethink the one-call close

June 08, 2016

Hey Mr. Sales Rep, what do you have in the trunk of your car? Let’s hope it’s nothing more than a spare tire.

May 20, 2016

For this former one-call closer, what goes around comes around

May 06, 2016

How a great relationship began to unravel from neglect

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