Mike Damora is vice president of sales and marketing at K&B Home Remodelers, in Succasunna, N.J. Reach him at madamora@kbhomesnj.com. Follow him on Twitter @madamora.
Content from this Author
November 09, 2018
Every time I go to a trade show I hope it’s different. It is, but it’s also the same.
October 08, 2018
Customers can easily tarnish your reputation with a bad review. Avoid that by holding your company and its people accountable.
September 12, 2018
Discounts and price drops still dazzle some homeowners, but not like they once did
August 06, 2018
The way to manage erratic or indecisive personalities? Set boundaries and be the expert.
July 09, 2018
Systems are methodical, dependable, and scalable. But they're not all alike.
June 12, 2018
The best market research information you can get is free for the asking
May 07, 2018
That old saw that goes "If it seems too good to be true..." applies to home improvement marketing and sales
April 12, 2018
When it comes to purchasing remodeling services, a growing number of homeowners are not willing to settle for business as usual
March 08, 2018
You’ve read about rogue roofing contractors who scam unwitting homeowners? This scam’s aimed at roofers.
February 14, 2018
Solid growth happens after you take a hard look at your company’s strengths and weaknesses
January 07, 2018
Solid growth happens after you take a hard look at your company’s strengths and weaknesses
November 09, 2017
The more detailed and transparent you are in your bid, the more likely you are to get a signature on a contract
October 12, 2017
When it comes to selling, home improvement is a retail business, with one important difference
July 13, 2017
Here’s what home improvement pros need to consider to avoid unintended consequences when adding a new product
June 08, 2017
If you insist that husband and wife have to be there, some homeowners will start to disconnect
May 10, 2017
If you’re not thinking about technology for your business now, you may soon be playing catch-up with customers
April 05, 2017
Texting lets you keep clients fully in the loop without making them loopy