Philadelphia-based writer Jim Cory is a senior contributing editor to Professional Remodeler who specializes in covering the remodeling and home improvement industry. Reach him at email@example.com.
Content from this Author
For home improvement contractors today, a lot hinges on review sites
Homeowners are often in the dark about what permits are required for the work they want done and who's responsible for obtaining them. Short answer: you are
Does your company’s name align with what you actually do, and represent, in your market?
Even contractors who dislike them concede that success is all in the effort
You’re using guys you know but they’re not on your payroll. Does that matter to your homeowner customer?
Homeowners sometimes get blindsided when it turns out the GC they hired hasn't paid his subs or materials suppliers. The lien waiver in your contract protects homeowners against this.
When is a roof inspection legitimate, and when is it just the precursor to an estimate?
Industry-specific CRM software is often the first choice for home improvement companies with ambitious growth plans
The term “warranty” may be used quite a bit in a roofing sale, but do homeowners actually understand what’s meant by it?
If prospects allow interruptions to disrupt the sales presentation, it may be that they’re not taking you seriously. Time to be proactive.
As competition for workers intensifies, home improvement companies direct more efforts to training
It’s against the law to hire undocumented workers, and that applies to general contractors whose subcontractors employ illegals
Many home improvement business owners reaching a key growth stage will consider if, when, and how, to engage someone else to run their company
Home improvement companies share secrets of success for recruiting young sales talent
The greater the effort made to prepare new hires for their job, the more likely it is that they will succeed
Once burned by a nonpaying client, contractors will find ways to make sure the experience isn't repeated
Experts say email marketing has, or will, supplant traditional direct mail—a key component in the marketing program of many home improvement companies
While a few home improvement companies look to find a way to bypass the in-home sales appointment, one—Zen Windows—already has
Online may be a major lead source for home improvement companies, but keeping up with it requires continuous effort and attention
The way a business handles complaints is a litmus test of company culture. How does yours fare?