It’s important for a marketing department to own the whole customer experience and be the point of contact. The front marketing part is important to fuel your business, but you have to see it all the way through to make it a great experience.
Best innovation: Our latest website redesign has been about stepping back and seeing things through the client’s lens: meeting the client where they are and speaking their language. It’s about what information clients need to help them make the next step and call. Making the first step is a big deal. We’re guiding them along the path, not overwhelming them with information.
Business podcast recommendation: