flexiblefullpage - default
interstitial1 - interstitial
Currently Reading

7 Tips to Generate Leads on Instagram

Advertisement
billboard -
Home Improvement

7 Tips to Generate Leads on Instagram

How home improvement contractors and remodelers can reach larger audiences and gain more business through the popular social media platform


By Drew Barto May 2, 2023
Tips for generating leads on Instagram for contractors
Photo: prima91 | stock.adobe.com

Like it or not, social media presence is a factor that potential customers consider before deciding who to call for quotes on their home improvement projects.

I conducted one-on-one social media reviews for some of the largest remodelers in the country at The Pinnacle Experience 2022, an industry-leading event from Pro Remodeler. Here are the most common recommendations I shared with those professionals to help them improve their Instagram pages and generate more leads, based on best practices I learned as the director of marketing for a window and door company in Pittsburgh for 13 years.

 

1. Shoot More Videos

While I notice a lot of beautiful photos on remodeler’s Instagram feeds, more video content is necessary to reach the next level. You can do this by uploading pre-recorded videos or by shooting “reels” inside of the app. Include music or voiceovers to increase the pace and maintain viewers’ interest. Download the Teleprompter for Video app to enhance your delivery and impress your audience with your professionalism.

 

2. Before + After = Conversion

If prospects see a before and after photo series, they’re more likely to convert to a lead. When I was responsible for tracking the analytics of a replacement window and door website, the page of our site that had the most conversions to requests for estimates was the before and after gallery page. Homeowners want to see the transformation you can help them achieve before they hire you.

 


Want a personalized one-on-one social media review with Drew Barto? Take advantage of early bird registration for The Pinnacle Experience 2023 and select one of his six Subject Matter Expert time slots before they're gone!


 

3. Use Photos of Real Customers on Instagram

Your finished product looks great, but scrolling prospects are more likely to stop on your post and read more about you if they see people or pets in a photo. Ask your customers to pose for a picture in front of the work you've completed. Don’t be afraid to ask. If they’re happy with the results, they're likely to agree to a photo.

 

4. Highlight the Face(s) of Your Company

People buy from people and they need to trust you before buying. Post more photos and educational videos of the owner or the salespeople who are in front of your customers the most. This will help you and your business become the trusted source in your area of remodeling expertise.

 

5. Tag the Location of Your Projects

Wherever a specific project was completed, tag its location in the post and include the town's name in your hashtags. You can even use the name of the neighborhood or housing plan in your hashtags. Neighbors will find you and they’re more likely to choose a contractor who has worked on a home just like theirs.

 

6. Use Popular Instagram Hashtags

I recommend using hashtags for the type of products installed, the brand names of the products, the location of the project, and popular industry hashtags to increase the potential exposure of your post for free. Research what other home improvement companies are doing and follow industry hashtags, such as #kitchensofinstagram or #doorsofinstagram.

 

7. Tell Stories

Stories sell. Social media posts are essentially selling appointments with your company. Stories about another customer’s journey and how you helped solve their problem can convince someone to click the “call now” button. Tell the audience why the customer called you and then describe how you made their remodeling dream come true.


written by

Drew Barto

Drew Barto is director of home improvement for Pro Remodeler. He most recently served as the Director of Marketing at Energy Swing Windows in Pittsburgh. Contact him at dbarto@sgcmail.com or 412-607-7820.


Add new comment

Plain text

  • No HTML tags allowed.
  • Web page addresses and email addresses turn into links automatically.
  • Lines and paragraphs break automatically.

Related Stories

How a Contractor Generates High-Quality Leads with Content Marketing

On this episode of Rock Stars of Remodeling, Southwest Exteriors CEO Ryan Shutt shares how content marketing has helped his company increase its web traffic ten-fold in just 18 months

·

The Curing and Low-Maintenance Cleaning of Manufactured Stone

ProVia stone veneer is ideal for exterior and indoor applications; here’s the scoop on curing and caring for it.

Pro's Pick: Intaker Video Live Chat

This Pro’s Pick takes your website’s live chat to the next level and helps you convert more visitors to leads

The 5 Most Dangerous Practices for 2024

Common mistakes contractors must avoid to stay out of legal trouble

How Mission, Vision, and Values Drive Exceptional Customer Experiences

By aligning these three core principles, contractors can create raving fans who refer their business for life

5 Dangerous Practices That Get Contractors Into Legal Trouble

On this episode of Rock Stars of Remodeling, home improvement attorney D.S. Berenson shares common practices contractors should avoid

·

Diamond Kote® Building Products Introduces New Products to their Complete Siding System™

 Siding trim innovations that save time and hassle

Where Home Improvement Contractors Go to Grow

On this episode of Rock Stars of Remodeling, Certified Contractors Network Vice President Gary Cohen shares how home improvement companies benefit by connecting with a community of successful contractors

5 Tips To Shorten Your Path To Success

Director of Home Improvement Drew Barto shares what contractors can do to gain industry knowledge sooner and grow their businesses faster

·

Exterior Renovation Transforms Home into Neighborhood Showpiece

Contractors recommend ProVia doors, windows, and siding to boost curb appeal and provide long-term value

Advertisement
boombox1 -
Advertisement
boombox2 -
Advertisement
native1 -

More in Category




Advertisement
native2 -
Advertisement
halfpage1 -
Advertisement
leaderboard1 -