5 Tools to Measure Online Impact

A website alone is no longer enough to push your site toward the top of search engine rankings—you need a big, positive social presence. 

December 15, 2015
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The only way to know how effective your online efforts are is to measure the results. Duct Tape Marketing guest blogger Holly Chavez recommends these five tools:

1 - Google Analytics, to keep track of overall traffic and to evaluate the interaction between your website and your social media channels.

2 - Searchmetrics Suite, to evaluate the effect of each of you social media channels.

3 - Klout, for up-to-the-minute measurement of the overall influence of your domain.

4 - Social Mention, to see how often your company is mentioned in social media such as referral sites.

5 - TwitterCounter, to track the effect of your Twitter account.

Read more at Duct Tape Marketing 

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