The only way to know how effective your online efforts are is to measure the results. Duct Tape Marketing guest blogger Holly Chavez recommends these five tools:
1 - Google Analytics, to keep track of overall traffic and to evaluate the interaction between your website and your social media channels.
2 - Searchmetrics Suite, to evaluate the effect of each of you social media channels.
3 - Klout, for up-to-the-minute measurement of the overall influence of your domain.
4 - Social Mention, to see how often your company is mentioned in social media such as referral sites.
5 - TwitterCounter, to track the effect of your Twitter account.
Read more at Duct Tape Marketing