Small remodeling businesses usually serve a smaller geographic territory, so it makes sense for marketing efforts to be hyper focused.
Duct Tape Marketing provides 5 tips to help your business dominate local searches. One step is to create local content on your website by drawing from various local events. Maybe you can help build a temporary structure for the local school fair and document how it was constructed.
Another important tip is to get serious about your reviews. Prompt clients with follow-up emails or, even better, hand written thank you cards, that include a reminder for them to review your work.
Find out more tips at Duct Tape Marketing.