Last month in this space, I reviewed a series of market projections for 2014 from Harvard University as well as the industry’s leading associations.
Motivation Across Age
Age diversity affects motivation on the job.
Age diversity affects motivation, says Marilyn Moats Kennedy, a career strategist. Managers who assume that perks such as retirement plans are universally desired experience frustration. Some examples of each age group’s motivation.
Pre-Boomers (1934-1945): money, responsibility, public recognition, accomplishment, desire to lead, control, organizational loyalty
Boomers (1946-1959): more money, promotion, public recognition, peer recognition, desire for subordinates, control, loyalty to self
Cuspers (1960-1968): do well by doing good, meeting organizational goals, recognition from boss, bonuses, stock options
Busters (1969-1978): time off, mentoring, meeting own goals, recognition from boss, skills training, stock options
Netsters (1979-1984+): time off, mentoring, portable skills training, meeting own goals, stock options, employment, sales training