Director of sales & marketing
DiFabion Remodeling, Indian Trail, N.C.
Starting as a part-time designer 10 years ago, Michael is now transitioning to being the next leader of DiFabion Remodeling. His well-rounded experience at the company, learning about running the business from the ground up, has earned him the trust and respect of the DiFabion team at every level.
The company has grown from six employees and $1 million in revenue in 2004 to 12 employees and $2.5 million in 2014, and Michael is responsible for about 40 percent of all new sales.
Guided by a marketing plan he developed, Michael trained design department and office personnel and implemented the latest technologies for maximizing efficiency and productivity. He brought in a new computer network and software, allowing DiFabion Remodeling to generate full sets of architectural plans. These achievements have increased the company’s overall productivity by 20 percent and gross margin by 10 percent. The team now conducts job autopsies for every completed project, identifying strengths, weaknesses, and areas that need improvement.
Over the years, DiFabion Remodeling has won 33 local Contractor of the Year Awards, plus a regional and national Coty award from the National Association of the Remodeling Industry (NARI). Michael is an active member of NARI of Greater Charlotte.
Read more about the 2015 Professional Remodeler 40 Under 40 awardees.