Marketing

digital marketing for remodelers

Photo: sitthiphong | stock.adobe.com

Understand your company's digital marketing opportunities. 

Ask yourself: Which customer demographics are growing for your company? And is your marketing keeping pace?

At home shows, you have heavy competition. Here's a plan to maximize the leads you generate.

Camille Davis, a trainer for BathWraps, conducts on-site coaching and training for dealers at home shows and events. Photo: courtesy BathWraps

Why are some companies so much better than others at generating leads from events? The answer lies in training and managing staff.

Before you go broad, go deep

Wallet squeezed in a C-clamp

Photo: Pixabay.com

Some economists suggest the U.S. is overdue for a downturn. Here are key steps to take to prepare your company in case they’re right.  

With the right customer base, newspaper ads still bring in leads 

The whys and hows of using storytelling to emotionally connect with homeowners 

Go Granny video

Opening screen of 2011 Network Solutions "Go Granny" video

Advertisements have become a sort of background noise, so how do we get consumers to engage with our message?

What it is, how it works, and why it’s a great marketing tool for remodelers

Landis Architects/Builders uses cardboard VR viewers at an event to engage with attendees

Cardboard virtual reality viewers, such as this one from Unofficial Cardboard, are both affordable and effective at providing an immersive 3-D experience. Photos: courtesy Landis Architects/Builders

When it comes to helping clients see more and see differently, Landis Architects/Builders enlists the help of virtual reality 

The way you make your clients feel can't be copied—and that's the hook

Photo: Flickr user Henri Bergius (CC by SA 2.0)

For home improvement contractors today, a lot hinges on review sites 

business transformation and new name

Image: Creative Commons

Does your company’s name align with what you actually do, and represent, in your market?

Don't fall behind on current technology. If you do, your business will feel the repercussions

home show attendees

Photo: Flickr user Steven Damron (CC by 2.0)

Even contractors who dislike them concede that success is all in the effort

What sets you apart and makes prospects want to hire your company rather than another remodeler?

website

Kitchen image: Flickr user nancy hugo (CC by 2.0)

Searching the web from a computer vs. a mobile device invokes a different mindset. Understand that difference and design for it

bullseye

Image: courtesy jumbo2010 / 123RF.com

Gone are the days of touting features and benefits and waiting for the phone to ring

National Association of the Remodeling Industry rebrand signals new vision forward

Overlay Init