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Marketing

The way you make your clients feel can't be copied—and that's the hook

Photo: Flickr user Henri Bergius (CC by SA 2.0)

For home improvement contractors today, a lot hinges on review sites 

business transformation and new name

Image: Creative Commons

Does your company’s name align with what you actually do, and represent, in your market?

Don't fall behind on current technology. If you do, your business will feel the repercussions

home show attendees

Photo: Flickr user Steven Damron (CC by 2.0)

Even contractors who dislike them concede that success is all in the effort

What sets you apart and makes prospects want to hire your company rather than another remodeler?

website

Kitchen image: Flickr user nancy hugo (CC by 2.0)

Searching the web from a computer vs. a mobile device invokes a different mindset. Understand that difference and design for it

bullseye

Image: courtesy jumbo2010 / 123RF.com

Gone are the days of touting features and benefits and waiting for the phone to ring

National Association of the Remodeling Industry rebrand signals new vision forward

Closet purge in preparation for an upcoming remodel? Here's just the thing for clients cleaning up before their project begins

all roads lead to your website

Image: Lightwise / 123RF.com

Like it or not, your website plays a key role in your marketing. Maximize its impact with these tips

how to hit your marketing target

Photo: Flickr user Justin Ladia (CC by 2.0)

If your marketing isn't delivering the results you expected, here's what you can do about it

Direct mail vs email marketing. Photo: Flickr user RaHul Rodriguez (CC BY-SA 2.0)

Flickr user RaHul Rodriguez (CC BY-SA 2.0)

Experts say email marketing has, or will, supplant traditional direct mail—a key component in the marketing program of many home improvement companies

Keeping up with online lead gen requires continuous attention. Photo: flickr user Foxcroft Academy, CC BY 2.0

Photo: flickr user Foxcroft Academy, CC BY 2.0

Online may be a major lead source for home improvement companies, but keeping up with it requires continuous effort and attention

The Net Promoter Score is still a relevant, useful metric

It's now 10 years since Fred Reichheld introduced the concept of the Net Promoter Score, but it's as relevant as ever

Belief echoes' have the ability to affect people’s attitudes

How belief echoes can affect people’s attitudes even when they know something is false

New Outlooks Construction creates a data-driven marketing plan

Image: Flickr user dirkcuys, CC BY-SA 2.0

How one remodeling company is making marketing decisions based on lifetime customer value

broken heart candy represents Mike Damora breaking up with Angie's list lead generation

Photo: Flickr user Jackie Fritsche, CC BY 2.0

How a great relationship began to unravel from neglect

Brian Elias, a Detroit-area native, is president and founder of 1-800-Hansons, a $60 million home improvement company with seven locations serving Michigan and Ohio.

Every person at a home show is a potential customer. Will you get the lead or will your competitor?

The demographics of remodeling clients are changing

Remodelers need to get to know the attitudes and ideas of a new generation of homeowners 

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