Marketing
Treating reviews like a referral center with clear goals will help grow your business
A well-run remodeling company needs to be good at marketing
Social media, a tight job market, and advancing technology give remodelers cause to rethink their companies’ adaptability
An idea that went from crazy to genious in 16 games
Meadowlark Design + Build uses this clear graphic to bring homeowners up to speed on what's involved in a remodeling project
New 3-D Design software that keeps you (even further) ahead of the curve
Contractor attitudes toward the social media giant vary from enthusiastic to dismissive
Four remodeling industry veterans’ thoughts on transparency
Regularly contacting past clients is a sure way to increase leads and close more sales
From a commercial as part of the "Just Ask Home Advisor" marketing campaign, which challenges the friends-and-family referral concept.
A $500 million merger aimed at stomping out the relevance of friends and family referrals
The prequalifying conversation is essential to prevent remodelers from wasting valuable time
Is all this publicity worth $75,000?
Facebook is rolling out two updates, and remodelers should take note
Drones have become an important sales and marketing tool for exterior remodelers with new uses for the technology just around the corner
Offering custom roof flashing to clients can set you apart from the competition. Here are two ways to introduce the option into your business.
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Be proactive and put a person-to-person process in place
There's a bit of ritual—theater almost—that goes into presenting a product
Custom Design & Construction's ugly-bathroom contest was a great way to bring attention to the business.
Holding a competition is a great marketing tool. But it can also be tough. Here’s what I learned from first-hand experience
How can smaller companies participate in the cultural shift that's going on?