Marketing
The rise of instructional content on YouTube and Instagram and what the people producing it (and watching it) think you should know.
Every client’s experience with a newly renovated space asks a question about how well reality measures up to imagination
In eight weeks, one company generated 3,000 leads using this new Facebook Messenger feature
In 2007, DreamMaker Ogden won Franchise of the Year for their concerted effort to help veterans and seniors with special needs remodel their kitchens and baths. Nate Coombs (middle) was in a sales role at the time, where he worked under his father and learned firsthand how a tanking economy can disrupt the remodeling industry.
Four DreamMaker remodelers share what they learned from surviving the recession
A quick look at three of the speakers who presented at this year’s Extreme Lead Generation conference, and the actionable tips they shared
3 tips for leveraging social media platforms to their highest potential to market and grow your remodeling company
If done correctly and with a careful plan, renaming your company can give it new life
Start tracking the metric your business can’t live without in 2019 and beyond
When most people call, it’s to talk with a person. Why, then, do automated phone menus offer every option under the sun except that one?
Remodeler Larry Rych, president of Imperial Kitchens and Baths, has embraced the outdoor living trend, remodeling the backyard of his own Chicago home. In this image, to avoid visual clutter, Rych selected L-shaped cedar benches to pull double duty as comfortable seating and hidden storage space.
Four big takeaways every remodeler needs to know
It's a nightmare scenario. But when it happens, you'll be ready.
GE brought 30 “Grandma Interns” with it to this year’s Consumer Electronics Show.
GE looks to flip the script on grandmas and technology
Networking with past clients is a powerful source of self-generated leads. Make this and other activities part of a monthly progress meeting with your team.
Supersize your success by creating a process for SGLs with your sales team
The front windows of Normandy’s new design studio showcase three kitchens. Inside, everything is geared toward product selection.
A leading remodeler discusses the planning that went into the company’s new showroom
Nielsen numbers and research show huge influence and ROI in radio advertising
It’s easy to get lured in by the profit potential of larger jobs, but without the proper preparation and tools, that profit can quickly turn into a loss.
Increasing the size and price point of your projects can improve your company’s revenue and reputation
Google updated its rules this spring to prohibit review gating, the practice of screening negative reviews to manipulate company ratings
Room remodels (such as kitchens) will remain popular, while larger additions will continue to decline, so adjust accordingly.
Understanding these changes in the market will help you position your business
A marketing & SEO education tool built exclusively for contractors
Remodeling business owners reveal how they keep their production teams from being poached by other companies