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Lucas Herrick

Lucas created a separate company dedicated to design work.

March 28, 2016
Lucas Herrick, Owner at Modern Touches, in Urbandale, Iowa, 2016 Professional Remodeler 40 Under 40 awardee


Modern Touches, Urbandale, Iowa 

Age 34

2015 Revenue: $3.5 million

Best practice: Remodeling Design, the offshoot of Lucas’ Modern Touches remodeling company, hit the market in September 2015, and its success has been amazing, Lucas says. While the company primarily serves Modern Touches’ clients, it has also gotten business from DIYers, homeowners looking to define a project’s budget, and contractors who don’t handle design work. Prices start at $500. Most of the new company’s projects are in the Des Moines area where design-build firms are rare, but more work is also starting to come from out of state. Remodeling Design uses a variety of software packages and Lucas especially enjoys how the new technology can make a design so realistic that it mirrors the end product. 

Read more about the 2016 Professional Remodeler 40 Under 40 awardees.

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