Award-winning speaker and legendary sales trainer Dave Yoho, founder of Dave Yoho Associates and a World War II veteran, sits down with Pro Remodeler managing editor to discuss how the sales landscape in remodeling is changing and what salespeople can do to ensure they don't lose their edge. Yoho explains what remodelers should be focusing on in 2021 to maximize their selling potential, including loud and clear instructions to stick to basics and prioritize the needs of a homeowner who is changing with the times.
Yoho emphasizes the importance of attitude—working negative influences out of your life and focusing on positivity, including affirming your personal worth and value daily. He provides tips on recruiting, such as don't get too enamored by a person's charisma, and explains what you need to reinforce in training sellers to make sure they succeed for themselves and their businesses. He also talks about what's different in today's selling environment, including a new expectation for virtual. Watch the video below to learn more.