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Housing Industry Fundamentals Affecting Your Business Today

September 16, 2021
the farnsworth group

On HorizonTV this week, Grant Farnsworth of The Farnsworth Group outlines key fundamentals impacting homeowner's decision making today and how it could affect residential pros.

"Historically, we're still at relatively low levels for interest rates," explains Farnsworth. "This means very affordable money, not only to buy a home, but also to borrow against a home. Homeownership rates are also very, very positive for our industry. With COVID, we saw a lot of younger potential customers actually enter in the homebuying market. This is a very, very positive thing for our industry because home purchases drives a lot of DIY and contractor activity."

Watch the short video below to hear Farnsworth discuss the latest on housing starts, home values, labor, material prices, and housing inventory.

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