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Elizabeth Rhoades: Inclusive Leadership

Fresh ideas and streamlined processes are the mark of C&R Remodeling's young leader

July 13, 2015
Elizabeth Rhoades, President at C&R Remodeling, in Salem, Ore., 2015 Professional Remodeler 40 Under 40 awardee


C&R Remodeling, Salem, Ore.

Age 32

Beth rejoined the family construction business in 2007, just in time to meet the challenges of an economic recession. To ensure the survival and advancement of the company, she pushed for innovation, creating a new design studio and conference rooms, and introducing a seven-year warranty program.

By making upgrades to scheduling and production management, Beth has greatly streamlined processes, and a vibrant social media presence and monthly remodeling seminar series have increased brand awareness in the community.

Her warm, inclusive leadership style has allowed Beth to preserve the corporate knowledge of the company’s legacy employees while helping them transition to using new technology.

With Beth’s help, C&R Remodeling’s revenue has grown by 24 percent since 2008. She became company president in 2014.

Read more about the 2015 Professional Remodeler 40 Under 40 awardees.

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