Data-Driven Marketing Strategies to Target New Audiences

Rob King, director of marketing for NARI, shares how he approaches data-driven marketing in the digital age. 

September 23, 2020
Data Driven Marketing

Rob King just started as director of marketing for NARI at the end of August, but he brings more than 20 years of experience in marketing for associations. Watch the video to learn his approach to communications, how he views creativity's role in the process, and the surprising twists you can get from data.

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