Director of Content

Sal Alfano is executive editor for Professional Remodelersalfano@sgcmail.com, 202.603.4884

Content from this Author

May 25, 2018

The risk-reward nature of fixed-price contracts may not be the best fit for today’s design-build market 

April 30, 2018

Instead of resisting client requests for a cost breakdown, Michael Anschel lays all his cards on the table. It sounds like a nightmare but it works like a dream. 

April 23, 2018

There is no faster, more effective way to develop empathy with your clients’ experience than to become a remodeling client yourself

March 26, 2018

Tradeoffs are a fact of life for remodeling Clients. To make good decisions, they need information...all of it.

February 27, 2018

A close reading of positive reviews can tell you a lot about what customers value. What you find may be surprising.

January 29, 2018

It’s great to have choices, but having too many options threatens our ability to make a decision

December 28, 2017

Succession planning and passing the “bus test” ought to be a priority for every remodeling company owner

November 27, 2017

Until we rehabilitate our industry’s sexist reputation, it will be hard to attract women to our vocation

October 31, 2017

As technology innovations proliferate, those who use them first will win

September 29, 2017

For the very young, the very old, and the injured of any age, most homes are an accident waiting to happen

August 30, 2017

The do-it-for-me generation values a business model that’s different from the way remodelers have always done it

August 04, 2017

Selling has never been easy, but it’s far harder today than it was even a few years ago

June 27, 2017

Next time you're reluctant to ask a prospect about budget, remember: It isn’t just about you

May 30, 2017

Your Sunday Box holds that which you once considered essential but have now managed to live without

May 05, 2017

As with a hospital stay, even a good remodeling outcome can’t overcome a bad experience

March 27, 2017

Have remodeling pundits—me included—been too dogmatic when discussing the dos and don’ts of how to be a professional remodeler?

February 28, 2017

The trend toward more frequent, more subjective employee appraisals begs the question: What should you be measuring?

January 30, 2017

A cantilever over glass drawers creates a dramatic floating effect in this stone countertop. Here’s how it’s done.

January 27, 2017

Like the weather, everyone complains about the labor shortage, but no one does anything about it—until now

January 05, 2017

Why a culture of trust and information sharing trumps one of competition driven by me-first motives 

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