Executive Editor

Sal Alfano is executive editor for Professional Remodelersalfano@sgcmail.com, 202.365.9070

Content from this Author

October 01, 2018

A written daily log of the who, what, and when of job progress is a good business-survival tool. Audio recordings are even better ... when they’re legal.

August 21, 2018

When more work becomes too much work, it often leads to less profit, not more

July 25, 2018

Mistakes happen, but a big mistake creates fallout in proportion to the authority of the person who makes it

June 29, 2018

Take care of your body now, and it will take care of you later

May 25, 2018

The risk-reward nature of fixed-price contracts may not be the best fit for today’s design-build market 

April 30, 2018

Instead of resisting client requests for a cost breakdown, Michael Anschel lays all his cards on the table. It sounds like a nightmare but it works like a dream. 

April 23, 2018

There is no faster, more effective way to develop empathy with your clients’ experience than to become a remodeling client yourself

March 26, 2018

Tradeoffs are a fact of life for remodeling Clients. To make good decisions, they need information...all of it.

February 27, 2018

A close reading of positive reviews can tell you a lot about what customers value. What you find may be surprising.

January 29, 2018

It’s great to have choices, but having too many options threatens our ability to make a decision

January 16, 2018

The goal: sell a deck today and install it tomorrow. A year after launch, this remodeler’s sale-to-install cycle is down to seven days and counting. 

December 28, 2017

Succession planning and passing the “bus test” ought to be a priority for every remodeling company owner

November 27, 2017

Until we rehabilitate our industry’s sexist reputation, it will be hard to attract women to our vocation

October 31, 2017

As technology innovations proliferate, those who use them first will win

September 29, 2017

For the very young, the very old, and the injured of any age, most homes are an accident waiting to happen

August 30, 2017

The do-it-for-me generation values a business model that’s different from the way remodelers have always done it

August 04, 2017

Selling has never been easy, but it’s far harder today than it was even a few years ago

June 27, 2017

Next time you're reluctant to ask a prospect about budget, remember: It isn’t just about you

May 30, 2017

Your Sunday Box holds that which you once considered essential but have now managed to live without

May 05, 2017

As with a hospital stay, even a good remodeling outcome can’t overcome a bad experience

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