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Ariel F. Istueta

Ariel has a vision of doing things differently from what “conventional wisdom” would dictate.

March 29, 2016
Ariel F. Istueta, Marketing Director at Metal Master Shop, in Miami, 2016 Professional Remodeler 40 Under 40 awardee

Marketing Director

Metal Master Shop, Miami 

Age 27

2015 Revenue: $3.65 million

Best practice: Metal Master Shop has hosted The Metal Roofing Conference annually for seven years. The event educates roofing contractors on how to enter the metal roofing market and ways to grow their business. Many people have questioned Ariel’s strategy of investing so much time and resources into the event, at no profit, year after year. But he persuaded the team to persist and to make it even larger because he believed the conference was making a positive difference. Ariel convinced them that it provided enough value to charge for admission and sponsorships. Since then, due to their marketing efforts, the company has seen a compound annual growth rate in revenue of 44 percent.  

Read more about the 2016 Professional Remodeler 40 Under 40 awardees.

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