Learn how new economic realities are impacting home ownership and home improvement priorities across different generations — and the actions you can take to help address generational concerns and overcome customer hesitancy.
March 24, 2026
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The Wells Fargo Retail Services Insights Issue is designed to uncover key consumer insights to help you better grow your business. This edition explores how Boomers, Gen X, Millennials, and Gen Z are rethinking the American Dream and what it means for home ownership and home improvement. It also outlines practical strategies you can use to address the different concerns of each generation amidst new economic realities.
