A Better Window Sales Process: Cracking the Code of High-Margin Products

This webinar was originally held on September 10, 2025 and is now available for on demand viewing.

Duration: 1 hour 

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Summary

Did you know your best sales tool is already with you on every call? Your customers have all the information you need to craft a compelling pitch for high performance, high value window packages. The key is learning to ask the right questions, listening for hidden pain points, and connecting the dots before you make your pitch.

In this webinar, Kenyon Browning, Senior Sales Rep for MI Windows and Doors will walk you through every step of the sales process from creating rapport with homeowners during walkthroughs to listening and connecting the dots to craft the ultimate sales story for any window project.

This webinar is designed for dealers at any stage of their career. You'll get actionable insights to enhance your sales process, so you can turn your homeowner's pain points into opportunities for building stronger relationships, driving greater customer satisfaction, and of course boosting your bottom line.

What You’ll Learn:

• Intuitive techniques to build rapport and uncover homeowner priorities during a walkthrough.
• How to uncover both practical and aspirational pain points in your sales pitch.
• Helpful tips for connecting the dots between what you're hearing from your customers and the benefits you can deliver.
• Understand how emphasizing health benefits, comfort, and energy efficiency can inspire interest in more premium products.

MI Windows and Doors serves the Central and Eastern U.S. with a broad selection of vinyl and aluminum windows and patio doors. They are part of the MITER Brands family of windows and doors.