WEBINAR

How Consumer Financing Can Become Your Secret Sales Superpower

Unlock the power of consumer financing to close more sales, increase repeat business, and grow your bottom line—no matter where you are in your business journey.

May 21, 2025

7:00 PM UTC

1 hour

Sponsored by

May 21, 2025

3:00 PM ET / 2:00 PM CT / 12:00 PM PT / 8:00 PM GMT

Duration: 1 hour

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Summary

Consumer financing is more than just another way for your customers to pay – it’s an easy way to help you close more (and bigger) sales and drive repeat business. During this presentation, Wells Fargo’s Jeff Masser – a vice president and sales training consultant with over 25 years of consumer lending and financing services industry experience – will lay out exactly how consumer financing programs work, how they address the needs of today’s consumer, and most importantly, how they can help you grow your business when used consistently and correctly.

Whether you’re an individual entrepreneur just starting out, a growing business, or an experienced pro, you’ll find valuable information on tailoring your financing program to where your business is today – and where you want it to go tomorrow. We’ll start with the basics, and build on them to discover real, actionable insights you can apply to help boost your bottom line.

Key takeaways include:

What is consumer financing?
What are the benefits of financing for the consumer?
How can financing help increase ticket size, close rate, and repeat purchases?
How can I manage the costs associated with a financing program?
What’s the best way to offer financing to my customers?
How can I incorporate financing into my marketing?

Speaker

Jeff Masser

Vice President, Sales Training Consultant

Wells Fargo

Jeff Masser has worked in consumer lending and financial services at Wells Fargo for over 25 years. As Vice President, Sales Training Consultant, Jeff partners with high-value clients and top dealer-based programs across the country to build their knowledge and skills, helping them grow their business with a robust and effective consumer financing program. During his tenure, Jeff has seen time and again how simply offering customers more time to pay can help businesses of any size grow and thrive. Jeff calls Tampa, Florida home, where he is happily married and has one son who is currently in graduate school. He is active in his local community with animal rescue and soccer coaching. In his spare time, he enjoys watching the Tampa Bay Lightning, fishing, and kayaking. Jeff holds a bachelor’s degree from Limestone University.

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