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Sales — Home Improvement



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The Top Customer Expectations Contractors Must Meet in 2024

Hint: There are two vital things customers today expect that they didn't always think about 




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Buy Once, Pay Twice? No! The Purpose of Lien Waivers

Homeowners sometimes get blindsided when it turns out the GC they hired hasn't paid his subs or materials suppliers. The lien waiver in your contract protects homeowners against this.

The Difference: Roofing Inspection vs. Estimate

When is a roof inspection legitimate, and when is it just the precursor to an estimate?

Roofing Warranties: Straightening Out the Confusion

The term “warranty” may be used quite a bit in a roofing sale, but do homeowners actually understand what’s meant by it?

Sales Call Disconnect

If prospects allow interruptions to disrupt the sales presentation, it may be that they’re not taking you seriously. Time to be proactive.

For One Window Company, Online Sales Are Heating Up

While a few home improvement companies look to find a way to bypass the in-home sales appointment, one—Zen Windows—already has

How to Explain Other Contractors to Your Clients 

The question of other contractors, and particularly competitors, may come up during a sales call. Don’t let the subject be a button-pusher.

How to Overcome the ‘That’s Too Much’ Sales Objection

It’s the most common—and for some sales reps, the most difficult—objection to closing business in home improvement, or any industry. Here’s how to respond.

Sales: One-Leg ‘Policy’ Risks Offense

When it comes to One Spouse appointments, does your company have a policy, a strategy, or a philosophy?

Future Shock: Remodelers, Meet Your Millennial Clients

Remodelers need to get to know the attitudes and ideas of a new generation of homeowners 

Game On: Let the Selling Begin

Sales trainer Chip Doyle weighs in on how remodeling projects are sold today and defines the key parts of the process

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