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Marketing



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Cause Marketing: What Is It and Why Use It?

Home improvement industry leader Brian Gottlieb breaks down cause marketing and why it should be a part of every home improvement company's budget.




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Death by Discount

A 5% discount couldn’t hurt that much, could it?

Doing It All

In 2018, ResiCap brought in $483 million with a myriad of services including renovating hundreds of homes across dozens of states.

Next, Do This

The rise of instructional content on YouTube and Instagram and what the people producing it (and watching it) think you should know. 

Enter Here

Every client’s experience with a newly renovated space asks a question about how well reality measures up to imagination

Facebook Watch: Lead Gen and Booking

In eight weeks, one company generated 3,000 leads using this new Facebook Messenger feature

Lessons from the Recession

Four DreamMaker remodelers share what they learned from surviving the recession

Lead Gen Tips from ELG 2019

A quick look at three of the speakers who presented at this year’s Extreme Lead Generation conference, and the  actionable tips they shared 

A Social Strategy

3 tips for leveraging social media platforms to their highest potential to market and grow your remodeling company

Three Phases of Renaming

If done correctly and with a careful plan, renaming your company can give it new life 

How to Measure Customer Satisfaction

Start tracking the metric your business can’t live without in 2019 and beyond 

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