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Marketing



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Cause Marketing: What Is It and Why Use It?

Home improvement industry leader Brian Gottlieb breaks down cause marketing and why it should be a part of every home improvement company's budget.




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Home Improvement Powerhouses Weigh In on Lead Gen

Four industry leaders share strategies for effective, profitable leads across multiple platforms

Stacy Eakman, 38

President Eakman Construction Company / Seattle 2019 Revenue: $7.2 million   Remodeling activity:   I see remodeling activity continuing to increase…

Brooke Eversoll, 38

Owner & Principal Designer Bee Studios / St. Petersburg, Fla. 2019 Revenue: $915,000   Social media:   I’ve been active on Instagram for four…

How West Shore Home Protected Itself Against COVID-19

BJ Werzyn, whose company operates in several states, explains how he was able to protect his business in the early days of COVID-19 in the US, and how his executives are using Facebook to stay engaged with worried employees

Wisconsin Remodeler Continues Community Support to Counter COVID-19 Impact

Home improvement veteran Brian Gottlieb shares advice on shoring up your business's finances and explains why remodeling is essential in these times

A Different Take

A company e-newsletter can go a lot deeper than clickbait and business news

A System for Reviews

Treating reviews like a referral center with clear goals will help grow your business

Gaining Leads Through Radio

Radio is a great way to reach an older demographic. Here’s what you need to know. 

Using Stories to Close Business

A few small changes in the way you communicate can make a big difference

Video Done Right

Check out how one design-build firm creates fantastic videos 

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