Marketing
Marketing
How to Get More Leads with a Stronger Remodeling Brand
Discover how to build a strong brand for your construction company, and learn key strategies to differentiate and attract better leads
Marketing
4 AI Tools for the Content Creating Contractor
Let artificial intelligence do the work
Thought Leadership
Building A Small Projects Division from the Ground Up
Through hard work and careful strategy, Harth Home Services has seen big growth
Profile
Helping Remodelers 'Get Their House In Order'
From remodeler to NARI executive to industry consultant, Diane Welhouse uses her expertise to help business owners
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The James Hardie Contractor Alliance Program
Discover how you can further grow and differentiate your company from competitors by joining the James Hardie Contractor Alliance Program.
Remodeling Companies That Use Their Showroom as a Sales Tool
We talked with remodelers about what it takes to build, maintain, and operate a showroom, and how it fits into the way they do business
Victim of Contractor Bashing?
An online rant by some unhappy, embittered, or enraged customer may be on the cards at some point for your company, but you can take steps to limit the fallout
Truly Full-Service
Small projects lead to bigger projects, and staying in regular contact with past clients will ensure that you are the go-to person for that work
It's 2015 and You Don't Know Bull Pucky About Marketing Anymore
How to make your website stand out to younger consumers
SEO for Online Leads
Websites have two audiences: search engines and people. Here’s how to satisfy both to improve your ranking, increase traffic, and generate more quality leads
10 Ways to Optimize Your Company Facebook Page
If you're like most remodeling companies, you can put your company Facebook page to better use as a marketing tool.
How To Spruce Up Your Online Presence
If you've never googled yourself or your company, give it a try. Do you like what you see? Will potential clients?
How to Get Images to Display Properly on Social Media
Images are critical to success with social media. But the specs for optimal size and format is not the same for every platform.
Yelp and Your Online Reputation
Yelp lawsuit raises the question: Do online reviewers have the right to remain anonymous?