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Marketing



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How to Get More Leads with a Stronger Remodeling Brand

Discover how to build a strong brand for your construction company, and learn key strategies to differentiate and attract better leads
 




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The James Hardie Contractor Alliance Program

Discover how you can further grow and differentiate your company from competitors by joining the James Hardie Contractor Alliance Program.

Remodeling Companies That Use Their Showroom as a Sales Tool

We talked with remodelers about what it takes to build, maintain, and operate a showroom, and how it fits into the way they do business

Victim of Contractor Bashing?

An online rant by some unhappy, embittered, or enraged customer may be on the cards at some point for your company, but you can take steps to limit the fallout

Truly Full-Service

Small projects lead to bigger projects, and staying in regular contact with past clients will ensure that you are the go-to person for that work

It's 2015 and You Don't Know Bull Pucky About Marketing Anymore

How to make your website stand out to younger consumers

SEO for Online Leads

Websites have two audiences: search engines and people. Here’s how to satisfy both to improve  your ranking, increase traffic, and generate more quality leads

10 Ways to Optimize Your Company Facebook Page

If you're like most remodeling companies, you can put your company Facebook page to better use as a marketing tool.

How To Spruce Up Your Online Presence

If you've never googled yourself or your company, give it a try. Do you like what you see? Will potential clients?

How to Get Images to Display Properly on Social Media

Images are critical to success with social media. But the specs for optimal size and format is not the same for every platform.

Yelp and Your Online Reputation

Yelp lawsuit raises the question: Do online reviewers have the right to remain anonymous?

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