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Marketing



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Cause Marketing: What Is It and Why Use It?

Home improvement industry leader Brian Gottlieb breaks down cause marketing and why it should be a part of every home improvement company's budget.




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Design/Build Process in a Simple Diagram

Meadowlark Design + Build uses this clear graphic to bring homeowners up to speed on what's involved in a remodeling project

Innovative Products: Cadsoft Envisioneer v13

New 3-D Design software that keeps you (even further) ahead of the curve

To Be or Not to Be … on Facebook

Contractor attitudes toward the social media giant vary from enthusiastic to dismissive
 

Remodeling Pricing: From Opaque to Clear

Four remodeling industry veterans’ thoughts on transparency

Success Habit: Stay in Touch

Regularly contacting past clients is a sure way to increase leads and close more sales

Paper Tiger or Sleeping Giant: The Birth of ANGI Homeservices

A $500 million merger aimed at stomping out the relevance of friends and family referrals

The 7 Yeses—Prequalify Prospects in a Single Phone Call

The prequalifying conversation is essential to prevent remodelers from wasting valuable time

Window Company Hits Easy $1.7M Pop Fly to Clients

Is all this publicity worth $75,000? 

Two Facebook Updates Worth Your Attention

Facebook is rolling out two updates, and remodelers should take note

Watch the Skies

Drones have become an important sales and marketing tool for exterior remodelers with new uses for the technology just around the corner

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