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Marketing



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Going Digital to Market Your Business

Is your business equipped to market to the digital generation?


Business

Breaking Through the Brand

Three remodeling companies share their motivations, stories, and experiences of redefining their outward identities for the next stage of growth



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Professional vs. Authority

Why you should become not just another remodeler but an “authority” in the field

Are You Good, or Just Lucky?

It’s important to understand whether your success comes from skill and strategy or a roll of the dice

Deck in a Day

The goal: sell a deck today and install it tomorrow. A year after launch, this remodeler’s sale-to-install cycle is down to seven days and counting. 

The Move From Scarcity to Specificity

The most successful remodeling companies today have changed how they look at sales and production

Is Recruiting 90 Percent Marketing?

Four pillars of one company's proven hiring process

Marketing to Employees

Ads list what they want in a candidate, but nothing about what they offer

Use Twitter and Facebook Better

Two updates to the popular social media platforms that every home improvement business owner should know about

Feeling Good About Doing Good

The season of giving may be a good time to evaluate how charitable contributions figure into your company’s business model

Leads Are Like Oxygen

A well-run remodeling company needs to be good at marketing 

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