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Marketing



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How to Get More Leads with a Stronger Remodeling Brand

Discover how to build a strong brand for your construction company, and learn key strategies to differentiate and attract better leads
 




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Overcome Your Networking Fears

Networking is the key to visibility and increasing your circle of friends

Tailor Your Marketing to Your Needs

As you know, marketing is a key component of any successful remodeling business. The key to effective marketing is identifying which marketing activities best support your business.

Marketing in a Down Cycle: Back to Basics

It's time for planning, setting up annual goals and evaluating your performance from the previous year. With the real-estate industry being as slow as it is and the fact it's nearly impossible to sell a home for top dollar unless it's in pristine condition, the remodeling industry benefits.

Sales Training: The Best Move I Ever Made

Learn which sales strategy works best for you in the remodeling market.

Remodeler Sales Strategies in a Down Market

With the housing market in the midst of an extended down cycle, it's a good time to evaluate the way you do things within your company. With leads and sales down in the remodeling industry, you may want to consider altering your sales strategies to make sure the company survives.

Who is Your Next Customer?

Merillat interviews consumers to reveal key insights into homeowners' attitudes and decision-making processes. Information can be valuable to remodeling firms in formulating their sales and marketing strategies.

Generation X: The new driving force behind the remodeling market

With their higher spending habits, the members of Generation X are poised to become the largest portion of the remodeling market by 2015. Remodelers can learn ways to reach this very different age group as baby boomers age and slow their spending.

Hire with personality

There's only so much a job interview can tell you about a prospective hire. "People can tell me whatever they think I want to hear when I'm interviewing them," says David Heaney, president of Rockland Architecture and Rockland Builders of Newport, Del. That's why Heaney uses personality profiles for anyone who interviews for a job with his high-end remodeling firm.

Growth Market

Last year was a good one for remodelers, as Professional Remodeler's Business Results Survey found the highest average volume and profits in the survey's history. The average company in our exclusive industry survey has now been in business for 19 years, has 20 employees and has an annual installed volume of $4.

Fine-Tune Your Marketing Plan

Your strategic marketing plan begins with becoming very clear about what you are selling and what your unique selling proposition (USP) is. To have a successful business, you will need to put a marketing plan in place to generate quality leads to achieve your budgeted sales revenue, gross profit margin, the salary you desire and net profit.

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