Marketing
Marketing
How to Get More Leads with a Stronger Remodeling Brand
Discover how to build a strong brand for your construction company, and learn key strategies to differentiate and attract better leads
Marketing
4 AI Tools for the Content Creating Contractor
Let artificial intelligence do the work
Thought Leadership
Building A Small Projects Division from the Ground Up
Through hard work and careful strategy, Harth Home Services has seen big growth
Profile
Helping Remodelers 'Get Their House In Order'
From remodeler to NARI executive to industry consultant, Diane Welhouse uses her expertise to help business owners
Advertisement
Exterior/Replacement Business: Lessons from marketing mistakes
When something goes wrong, our egos’ first defense is to blame somebody or something else for the failure. The same is true in business and in…
Focus on customer service pays dividends for remodelers
Tracking and improving customer satisfaction is more important than ever for remodelers to be successful
?Socialnomics? author Erik Qualman on how social media is shaping the future
‘Socialnomics’ author Erik Qualman on how social media is shaping the future
16 tips for successful e-marketing
How remodelers are successfully leveraging social media and the Web
Tips on tracking the effectiveness of remodeling marketing
For full-service remodelers it’s rare that a single marketing tool generates leads by itself. Over time an accumulation of good impressions — from referrals to classy promotion pieces to a good website and a healthy crop of job signs — makes the point that your company is reliable and does good work.
Craig Durosko: Finally! The Silver Lining ...
There are huge successes as the remodeling market rebounds. Craig Durosko share some of what he is seeing.
Remodeler of the Year: Marrokal Design & Remodeling
With a strong focus on marketing and sales combined with smart management, San Diego-based Marrokal Design & Remodeling has maintained profitability even as revenues dipped in 2009 before rebounding this year. Because of that success and the way the management team has positioned the company for the next generation of leadership, Marrokal is our Remodeler of the Year.
Corner Office: HighCraft Builders stays strong with smart choices
Careful diversification has paid off for the Fort Collins remodeler.
Green Remodels That Sell
Efficiency, return on investment keys to making sustainable remodeling work for homeowners