Marketing
Marketing
How to Get More Leads with a Stronger Remodeling Brand
Discover how to build a strong brand for your construction company, and learn key strategies to differentiate and attract better leads
Marketing
4 AI Tools for the Content Creating Contractor
Let artificial intelligence do the work
Thought Leadership
Building A Small Projects Division from the Ground Up
Through hard work and careful strategy, Harth Home Services has seen big growth
Profile
Helping Remodelers 'Get Their House In Order'
From remodeler to NARI executive to industry consultant, Diane Welhouse uses her expertise to help business owners
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The Zero Moment of Truth in marketing for remodelers
There’s a new step in the marketing process with today’s homeowner
Craig Durosko: Phone apps to help remodelers in their day to day
For those that have smart phones, or are wondering why you should get one, I have listed several other apps that I find useful.
Driving repeats and referrals in a down remodeling market
In today’s remodeling market, leveraging past clients for new business is more important than ever. Professional Remodeler’s Tom Swartz talked to remodelers Ed Cholfin and Tom Mitchell about how they are tapping that important source of business.
Create clients and projects will follow
I believe the remodeling business needs to reverse ‘the create projects and client will follow’ paradigm.
6 mistakes in online marketing for remodelers
Effectively capturing digital leads takes a solid plan
Many designers, architects doubt manufacturer claims on sustainability: Study
Survey shows they see environmental goals as important, but worry about getting products
Selling remodeling value against a low-cost mentality
Remodeler Bill Shaw and sales consultant Rick Storlie share their advice on overcoming cost objections
iPad the device for in-home exterior/replacement sales
From canvassing to presenting and closing, tablet PCs have taken hold in the home-improvement industry
Tablet Revolution
It seems hard to believe now, but when the iPad was introduced last year, there was a lot of question about whether or not Apple had finally made a…
Tablet Revolution: Remodeling Sales and Design
Tablets may just be the ideal tool for remodelers when it comes to selling and designing jobs