Marketing
Marketing
How to Get More Leads with a Stronger Remodeling Brand
Discover how to build a strong brand for your construction company, and learn key strategies to differentiate and attract better leads
Marketing
4 AI Tools for the Content Creating Contractor
Let artificial intelligence do the work
Thought Leadership
Building A Small Projects Division from the Ground Up
Through hard work and careful strategy, Harth Home Services has seen big growth
Profile
Helping Remodelers 'Get Their House In Order'
From remodeler to NARI executive to industry consultant, Diane Welhouse uses her expertise to help business owners
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David Lupberger: Work follows from managing homeowner relationships
You have a unique opportunity to build and expand on homeowner relationships after the job is over
Are you listening to your remodeling clients?
A recent experience got me thinking about how companies all-too-often fall back on financial incentives when dealing with an unhappy customer, yet…
Craig Durosko: Creating buzz about your remodeling company
Create or find opportunities that make you unique, and show you thriving in this market
Does your social media policy violate labor laws?
For the last couple of years I've been speaking to groups of remodelers about crafting a social media strategy for their firms and one of the things…
The good, the bad and the ugly of remodeling showrooms
Most remodelers aren’t getting the most out of their showrooms
5 keys to marketing remodeling design awards
In November 2011, Palatine, Ill.-based remodeler Patrick A. Finn and his company, Patrick A. Finn Ltd., earned seven Key Awards from his local HBA. It was a nice result for the first-time entrant, but the question quickly became how to make the most of those awards.
David Lupberger: Making lemonade from economic lemons
The challenge is to transition from a project-driven business model to a relationship-driven business model
Keys for 2012 success in remodeling
16 industry leaders share their thoughts on the challenges and opportunities for 2012
Survey: Social media more important than ever for remodelers
New world of marketing mixes traditional and cutting edge
Exterior/Replacement: 6 ideas for improving business now
Actionable tips that you can put in place today for an immediate payoff