Marketing
Marketing
How to Get More Leads with a Stronger Remodeling Brand
Discover how to build a strong brand for your construction company, and learn key strategies to differentiate and attract better leads
Marketing
4 AI Tools for the Content Creating Contractor
Let artificial intelligence do the work
Thought Leadership
Building A Small Projects Division from the Ground Up
Through hard work and careful strategy, Harth Home Services has seen big growth
Profile
Helping Remodelers 'Get Their House In Order'
From remodeler to NARI executive to industry consultant, Diane Welhouse uses her expertise to help business owners
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The Value of Video in Remodeling Marketing
Using video on its website homepage, Texas remodeling company Euro Design Build Remodel has found a new way to engage visitors
Plentiful Payback: Awards Program Boosts Home Tour Success
As far as local public relations campaigns go, this one for Remodeling Council members in the greater Des Moines area definitely counts as a winner
Battle of the Brands
Marketing gurus say branding campaigns are a waste of money for small companies. But branding is how some small home improvement companies got big
'Tis the Season for Home Improvement
Holidays present some unique opportunities for marketing, managing, selling, or just giving back
Online Referrals: Passing Fad or Remodeling’s Future?
Facebook, Google, and Amazon are all jumping into an already crowded field, leaving many to wonder what the future will bring
Marketing Tactics: The Casino Strategy
Short-term marketing tactics are like one-time bets at the roulette table. But there's an inexpensive “magic chip” that comes up a winner every time
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What Matters? Clicks vs. Conversions
As visitors from outside your marketing territory are worthless, clicks for their own sake don’t matter much.
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Visitors to Your Web Site vs. Visitors from Within Your Marketing Territory
One of the most common statistics that I see home improvement companies rely on is visitors to their Web site. The thought is “Visits are up! Our Web site must be doing great!”
Moving From Monologue to Dialogue
In the U.S., 180 million people are using social media. Some of them are your prospective clients. How effective you are at reaching them depends on the social media channels you use and the way you use them.