Marketing
Marketing
How to Get More Leads with a Stronger Remodeling Brand
Discover how to build a strong brand for your construction company, and learn key strategies to differentiate and attract better leads
Marketing
4 AI Tools for the Content Creating Contractor
Let artificial intelligence do the work
Thought Leadership
Building A Small Projects Division from the Ground Up
Through hard work and careful strategy, Harth Home Services has seen big growth
Profile
Helping Remodelers 'Get Their House In Order'
From remodeler to NARI executive to industry consultant, Diane Welhouse uses her expertise to help business owners
Advertisement
The Whole Truth
Tradeoffs are a fact of life for remodeling Clients. To make good decisions, they need information...all of it.
How To Hire A Marketing Director
A full-time marketer skilled in lead generation methods can drive big growth. Finding that person might not be easy.
Dig Deeper
A few easy-to-learn prompts combined with strong listening skills can help increase your close rate and avoid unhappy clients
What Customers Want
A close reading of positive reviews can tell you a lot about what customers value. What you find may be surprising.
Is It Yes Or No?
He found out that asking for the sale was a lot easier when it followed all the other steps in the selling system.
Something’s Wrong With This Window
Service issues are a touchy but inevitable part of the window replacement business.
HELOCs and the New Tax Law
The IRS has confirmed it: interest on home equity lines of credit is tax deductible, kind of.
Remodeler Cashes In On Alternative Payments
A Baltimore-based remodeler is trying to take advantage of convenient, mobile payment options
Luxury Spelled ‘Kitchen’
Survey says for a large segment of luxury consumers, buying high-end appliances is better than sex.
Predictions for 2018
The coming year will bring faster paced, more significant change across multiple areas of the remodeling market