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The Marketing Rule Contractors Must Follow

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The Marketing Rule Contractors Must Follow

Opal Enterprises Co-Owner Tara Dawn discusses key differences between direct response marketing and branding on this episode of Rock Stars of Remodeling


December 13, 2022
Co-owner and marketing manager of Opal Enterprises Windows & Siding

 

When business is booming like it has been for most contractors the past couple of years, it's easy to forget the key components of effective lead generation.

Tara Dawn, co-owner and marketing manager of Chicago-based Opal Enterprises Windows & Siding, Inc., admits that she relied too heavily on branding her business through her marketing efforts and had to re-learn that the number one goal of marketing is to get the phones to ring.

On this episode of Rock Stars of Remodeling, Dawn sits down with Pro Remodeler's director of home improvement Drew Barto to reveal her plans for a well-balanced marketing mix for 2023 and discusses the marketing rule all contractors must follow to maximize lead generation in a tightening market.


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Selling Your Company's Unique Story

On this episode of Women at WIRC, Vice President Stephanie Dailey shares how the contractor shares its story to gain clients through its website, community involvement, social media, and more



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