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Marketing: Amazon Is Entering the Referral Market

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Business

Marketing: Amazon Is Entering the Referral Market

Amazon’s new service is sure to have an impact on the home improvement industry


March 31, 2015
Marketing: Amazon is Entering the Referral Market

Online commerce giant Amazon launched Amazon Home Services yesterday. The new product allows people to order services “in much the same way they’ve always ordered physical goods,” Vox reports.

This means two things for the plumbers, contractors, electricians, and others in the remodeling industry: depending on how you look at it, it is either more exposure or more referral services to contend with.

Visit Vox for the full report on Amazon Home Services.

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Are You a Farmer or a Hunter?

Industry advisor Mark Richardson says that over the last year, there’s been a major shift in the remodeling business from a farming mentality to a hunting skill set



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