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PR September 2005

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PR September 2005


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Designing a Dream

A client more concerned about finish details than the budget? For some remodelers, that might be a nightmare. But if your focus is architectural integrity, it's a dream come true. These homeowners could only use their existing screened porch in nice weather, and their deck needed an upgrade. They wanted to replace both with something punchy, something unusual.

Two Birds, One Stone

Creativity doesn't simply extend to remodelers' bump out ability and wall placement strategies. Remodelers' products are an expression and reflection of their experience and credibility. Products are what you leave behind, and they speak volumes after remodelers have walked off the site, especially if something is wrong.

Should You Ever Cut Margin?

Seminars, classes, conferences, peer groups — indeed, even remodeling publications — devote themselves to teaching the importance of understanding overhead and net profit, margin and markup. As a whole, the industry doesn't charge enough to make the margin required to cover overhead, pay the owner a good salary, invest back into the business and provide a retirement plan.

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