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Caitlin Copley • Noah Lindus • Stephanie Rosillo

Caitlin Copley, 37

Marketing Director /  Jackson Design and Remodeling /  San Diego

Copley was hired in 2016 as a marketing assistant with JDR, one of the largest remodelers in the country. Today, she leads the whole marketing team.

Copley thrives on experimentation, tracking every initiative, and making adjustments—both large and small—to generate more leads.

One small example: Recently, she noticed traffic was up on the website, but visitors weren’t converting.

As a test, she added a contact form directly to the homepage, in addition to the “Contact Us” button. Inquiries increased, and she monitored the use of each form.

“If we can control little things, they add up to a whole lot,” Copley explains. She also emphasizes collaboration across teams, and works closely with client relations, sales, and developers to make any needed adjustments.

Podcast Recommendation: How I Built This with Guy Raz 

Noah Lindus, 25

Marketing and Technology Administrator / Lindus Construction / Baldwin, Wisc.

Lindus Construction decided to part ways with their digital agency, tapping Lindus to fill the role.

He took the challenge of web development in stride, and the company saw boosted SEO conversion rates. 

Business Innovations

Lindus’s biggest task was integrating new software with both the CRM and website, resulting in a 40% net boost in lead volume.

Where issues are identified, Lindus has stepped in to solve it with new tech.

One problem was Dropbox’s inability to integrate well with software, plus remote access was not ideal, so he developed the LindusCloud self-hosted server.

Podcast Recommendation:

The WAN Show

Stephanie Rosillo, 37

Senior Call Center Manager / System Pavers / Nationwide

Rosillo manages a call center of nearly 20 employees that annually handle more than 330,000 calls and set over 25,000 appointments for System Pavers locations nationwide.

And she does it while everyone works remotely.

Professional Challenge

In her 16 years with System Pavers, the most daunting obstacle has been continuing to manage a team of customer service reps who all now work from home.

“When we worked together in one place, I could immediately hear if someone was struggling and offered my help,” says Rosillo. “Now, the biggest challenge is reminding everyone that it’s okay to reach out to me if they have a question.”

Biggest Accomplishment

Rosillo’s employee retention rate of 90% over the past four years is a great source of pride for her.

“I am proud of this because I feel that a high employee retention rate reflects positively on our company’s culture, leadership, and commitment to our employees’ well-being,” she says.