|Mark IV Builders electrical subcontractor Henry Sanchez photographs work spaces before installing wire.|
An investment in two digital cameras has provided Mark Scott, president of Mark IV Builders in Cabin John, Md., with a means to boost the company's productivity as well as its marketing savvy.
"The time we've saved has been, by far, the biggest benefit - we've easily saved the cost of the cameras in time," says Scott. "The really nice thing about the digital pictures is that we can use the computer to enhance and zoom in on details without going back to the job to check. You can manipulate the pictures to see what you need and want to see."
|Customers receive a photo CD, and another is kept in their Mark IV office file.|