Sales
Sales
How to Get More Leads with a Stronger Remodeling Brand
Discover how to build a strong brand for your construction company, and learn key strategies to differentiate and attract better leads
Thought Leadership
How to Increase Your Odds of Closing Remodeling Sales
Use these tips to hone your sales process and grow close ratio
Thought Leadership
Building A Small Projects Division from the Ground Up
Through hard work and careful strategy, Harth Home Services has seen big growth
Leadership
A Mindset of Serving Others
A research study shows surprising results about what makes us take ownership of our work.
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How to Explain Other Contractors to Your Clients
The question of other contractors, and particularly competitors, may come up during a sales call. Don’t let the subject be a button-pusher.
How to Overcome the ‘That’s Too Much’ Sales Objection
It’s the most common—and for some sales reps, the most difficult—objection to closing business in home improvement, or any industry. Here’s how to respond.
In Remodeling Sales, Desire Trumps Price
Desire—a strong want fueled by emotions—controls what we buy, from whom, and how much we’ll spend. Boost your sales by tapping homeowner desire
How Much? Price Conditioning in Remodeling
When today’s customer finally contacts your company, it’s not a sale, it’s a buying facilitation.
Show Time for Remodelers
Every person at a home show is a potential customer. Will you get the lead or will your competitor?
Sales: One-Leg ‘Policy’ Risks Offense
When it comes to One Spouse appointments, does your company have a policy, a strategy, or a philosophy?
Game On: Let the Selling Begin
Sales trainer Chip Doyle weighs in on how remodeling projects are sold today and defines the key parts of the process
Game Changer: New Rules for Remodeling Sales
Recession, demographic shifts, and unlimited data have done a makeover on your customer. You need a new playbook to stay in the game
5 keys to being a good salesman by Jerry Jones
In 2008 the Dallas Cowboys were the featured team on HBO’s Hard Knocks. Hard Knocks is the reality documentary series that takes you behind the…