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Sales



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How to Get More Leads with a Stronger Remodeling Brand

Discover how to build a strong brand for your construction company, and learn key strategies to differentiate and attract better leads
 




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How Long Will These Windows Last?

With more and more manufacturers promising windows that last a lifetime, window replacement contractors are often choosing to follow suit

A Handy Guide to Google AdWords

What it is, how it works, and why it’s a great marketing tool for remodelers

Growing Business With Home Builders 

Why we use a specific process for working with GCs on new construction

Lead Gen: A Moving Target

Lead generation is the lifeline of our business. But it’s not what it used to be.

The Porch-Light Close

Remember how it used to work 15 years ago? Well, it will get you exactly nowhere today.

Five-Star Experience?

For home improvement contractors today, a lot hinges on review sites 

How to Sell Employee Installation to Homeowners

Installing with employees costs more, but the benefits are well worth it. You just have to explain those benefits when you sell the job.

How to Sell: Just the Facts

Today’s time-strapped homeowner doesn’t have time for show-and-tell or the patience for high-pressure selling

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Factors to Consider in Choosing a Railing Fabricator

In this short video segment, we examine the decision-making process for choosing the most suitable railing fabricator.

Sales Call Disconnect

If prospects allow interruptions to disrupt the sales presentation, it may be that they’re not taking you seriously. Time to be proactive.

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