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Sales & Marketing — Home Improvement

Mail Box

3 tips for ensuring that direct mail works for your ROI

typing on a keyboard

Marcus Sheridan, sales expert and author of ’They Ask, You Answer,” shares his marketing insights in his keynote on the first day of the NARI Conference.

realtor suggesting remodeling services to new buyers and sellers

A reminder that Realtors and real estate agents are a route to business 

homeowners can find financing options through their remodeling home improvement contractors

Modernize survey reveals how homeowners are planning to pay for their remodeling projects 

Personal Development concept

By jirsak | Adobe Stock

Being a good coach requires empathy, deep understanding of team members

Modernize webinar with pro remodeler managing editor james mcclister on weathering the off season

Exterior projects are the most popular option heading into the winter season, but 10% of homeowners are still planning interior projects (with 17% planning both exterior and interior)

What are homeowners planning for this off-season and how can remodelers capitalize on it? 

joe altieri hugging his Shark Tank investor Lorie Greiner

How a salesman became an inventor who became a business owner that ended up on Shark Tank (and not by application but by request) 

KBIS and IBS remove the in-person portion of their show, leaving it all virtual

After long deliberations, NKBA and NAHB have decided that Design & Construction Week 2021 will be an all-virtual event.

Extreme sales summit

The new online platform will allow home improvement pros to connect with peers through a customized experience.

remodeling playbook to get you through the unknown

Image courtesy of Kalawin/Adobe Stock

Three plays every remodeler should keep in their playbooks 

Assuring customers that they had a safety plan during the virus’ spread kept replacement contractors in business.

pro remodeler on builtby

Pro Remodeler sits down with home improvement messaging platform Hatch to discuss how the global pandemic is affecting remodelers and they're responding

remodelers weighing in on lead generation from extreme lead generation conference

Four industry leaders share strategies for effective, profitable leads across multiple platforms

cell phones can be a valuable tool for remodelers. They need to learn to text

Texting homeowners is an invaluable tool when used correctly. Here are tips for doing it right. 

Remodeler siding

Data from The Farnsworth Group and the Home Improvement Research Institute details the imapcts of the coronavirus pandemic on home improvement contractors

inside sales reps can be trained into rockstars

Expert in remodeling sales Angie Buchinger recounts how she found her top inside sales rep

covid-19 is affecting remodelers

BJ Werzyn, whose company operates in several states, explains how he was able to protect his business in the early days of COVID-19 in the US, and how his executives are using Facebook to stay engaged with worried employees

See how Consultant and Marketing Director Megan McGuire is responding to the novel coronavirus

homeshow can be tough for exterior replacement remodelers

Homeshows are exhausting, exciting chances to capture leads, and seal deals—but only if you survive. Follow these tips for making the most of the opportunity. 

flexscreen manufacturer on shark tank

Expects it to be new standard in the market

thompson creek windows employees with Mary Walter

Mary Walter, a local radio on-air personality (center) visits the Thompson Creek factory.

Radio is a great way to reach an older demographic. Here’s what you need to know. 

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