When it comes to selling, home improvement is a retail business, with one important difference
Four remodeling industry veterans’ thoughts on transparency
Regularly contacting past clients is a sure way to increase leads and close more sales
A $500 million merger aimed at stomping out the relevance of friends and family referrals
The prequalifying conversation is essential to prevent remodelers from wasting valuable time
The best siding companies make proper installation a calling card and point of differentiation
Offering custom roof flashing to clients can set you apart from the competition. Here are two ways to introduce the option into your business.
Selling has never been easy, but it’s far harder today than it was even a few years ago
There's a bit of ritual—theater almost—that goes into presenting a product
Here’s what home improvement pros need to consider to avoid unintended consequences when adding a new product
Photo: Max Pixel
For some roofing companies, 'customer for life' starts with a timely repair
Medical treatment and lost wages ... When someone working on a roof falls and is injured, there's a price to pay
If you insist that husband and wife have to be there, some homeowners will start to disconnect
Reborn Cabinets uses a clear, well-defined sales system, and its call center reaps the rewards
Regular and sometimes steep increases in the cost of materials are a fact of life in residential construction. Too bad homeowners don’t know it.
If you’re not thinking about technology for your business now, you may soon be playing catch-up with customers
How do you sell a homeowner something they’re not even sure they really want? Dress it up.
The best way to turn web visitors into leads is to not try too hard