Sales

This simple checklist will help you plan for a successful 2018 

When it comes to selling, home improvement is a retail business, with one important difference

four remodelers thoughts on transparency in pricing in the home improvement industry

Four remodeling industry veterans’ thoughts on transparency

Regularly contacting past clients is a sure way to increase leads and close more sales

Home Advisor

From a commercial as part of the "Just Ask Home Advisor" marketing campaign, which challenges the friends-and-family referral concept. 

A $500 million merger aimed at stomping out the relevance of friends and family referrals

prequalifying prospects

The prequalifying conversation is essential to prevent remodelers from wasting valuable time

VR headset for remodeling

Three remodelers' views on 3-D

The best siding companies make proper installation a calling card and point of differentiation

Offering custom roof flashing to clients can set you apart from the competition. Here are two ways to introduce the option into your business.

Selling has never been easy, but it’s far harder today than it was even a few years ago

What to do when you hear those words from a homeowner

There's a bit of ritual—theater almost—that goes into presenting a product

Here’s what home improvement pros need to consider to avoid unintended consequences when adding a new product 

Small roof repairs can lead to bigger, more lucrative, jobs for roofing contractors

Photo: Max Pixel

For some roofing companies, 'customer for life' starts with a timely repair

Medical treatment and lost wages ... When someone working on a roof falls and is injured, there's a price to pay

If you insist that husband and wife have to be there, some homeowners will start to disconnect

Call center workers at desks

Photo: Wikimedia Commons / Diana Varisova

Reborn Cabinets uses a clear, well-defined sales system, and its call center reaps the rewards

Rising costs

photo: pixabay.com

Regular and sometimes steep increases in the cost of materials are a fact of life in residential construction. Too bad homeowners don’t know it.

If you’re not thinking about technology for your business now, you may soon be playing catch-up with customers

New siding can boost a home's curb appeal

Photo: Pexels

How do you sell a homeowner something they’re not even sure they really want? Dress it up.

The best way to turn web visitors into leads is to not try too hard

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