Remodeling Sales

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You might not think your sales methodology is “hard sell,” but consumers may see it that way

Remodeling Sales

What homeowners want to know today is why your product is worth their money. The rest is baloney.

Remodeling Sales

With more and more manufacturers promising windows that last a lifetime, window replacement contractors are often choosing to follow suit. 

Remodeling Marketing

What it is, how it works, and why it’s a great marketing tool for remodelers

Remodeling Sales

Why we use a specific process for working with GCs on new construction

Remodeling Sales

Lead generation is the lifeline of our business. But it’s not what it used to be.

Photo: Flickr user Henri Bergius (CC by SA 2.0)

Marketing

For home improvement contractors today, a lot hinges on review sites 

Remodeling Sales

In this short video segment, we examine the decision-making process for choosing the most suitable railing fabricator.

Remodeling Sales

Changing your lead model from outbound to inbound will make life a lot easier. But it’s all about digital

Source: Joint Center for Housing Studies

Remodeling Sales

Key factors include a healthier housing market, rising prices

Remodeling Sales

Be careful not to run afoul of federal cooling-off regulations

Remodeling Sales

Homeowners don’t expect all that much from exterior contractors. That’s your opportunity.

Online sales are heating up for some home improvement companies

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Remodeling Sales

While a few home improvement companies look to find a way to bypass the in-home sales appointment, one—Zen Windows—already has

Remodeling Sales

Hey Mr. Sales Rep, what do you have in the trunk of your car? Let’s hope it’s nothing more than a spare tire.

How to inform homeowners about the competition fairly

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Remodeling Sales

The question of other contractors, and particularly competitors, may come up during a sales call. Don’t let the subject be a button-pusher.

Homeowner desire trumps price in remodeling PR April 2016    

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Remodeling Sales

Desire—a strong want fueled by emotions—controls what we buy, from whom, and how much we’ll spend. Boost your sales by tapping homeowner desire

As I See It, How Much? Price Conditioning in Remodeling, Sal Alfano, PR April 2016
Remodeling Sales

When today’s customer finally contacts your company, it’s not a sale, it’s a buying facilitation.

Brian Elias, a Detroit-area native, is president and founder of 1-800-Hansons, a $60 million home improvement company with seven locations serving Michigan and Ohio.
Marketing

Every person at a home show is a potential customer. Will you get the lead or will your competitor?

Salesman knocking on door for home improvement sales appointment
Remodeling Sales

When it comes to One Spouse appointments, does your company have a policy, a strategy, or a philosophy?

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