What homeowners want to know today is why your product is worth their money. The rest is baloney.
With more and more manufacturers promising windows that last a lifetime, window replacement contractors are often choosing to follow suit.
What it is, how it works, and why it’s a great marketing tool for remodelers
Why we use a specific process for working with GCs on new construction
Lead generation is the lifeline of our business. But it’s not what it used to be.
Photo: Flickr user Henri Bergius (CC by SA 2.0)
For home improvement contractors today, a lot hinges on review sites
In this short video segment, we examine the decision-making process for choosing the most suitable railing fabricator.
Changing your lead model from outbound to inbound will make life a lot easier. But it’s all about digital
Key factors include a healthier housing market, rising prices
Be careful not to run afoul of federal cooling-off regulations
Homeowners don’t expect all that much from exterior contractors. That’s your opportunity.
You'll need to rethink the one-call close
While a few home improvement companies look to find a way to bypass the in-home sales appointment, one—Zen Windows—already has
Hey Mr. Sales Rep, what do you have in the trunk of your car? Let’s hope it’s nothing more than a spare tire.
The question of other contractors, and particularly competitors, may come up during a sales call. Don’t let the subject be a button-pusher.
Desire—a strong want fueled by emotions—controls what we buy, from whom, and how much we’ll spend. Boost your sales by tapping homeowner desire
When today’s customer finally contacts your company, it’s not a sale, it’s a buying facilitation.
Every person at a home show is a potential customer. Will you get the lead or will your competitor?