Reborn Cabinets uses a clear, well-defined sales system, and its call center reaps the rewards
Regular and sometimes steep increases in the cost of materials are a fact of life in residential construction. Too bad homeowners don’t know it.
If you’re not thinking about technology for your business now, you may soon be playing catch-up with customers
How do you sell a homeowner something they’re not even sure they really want? Dress it up.
The best way to turn web visitors into leads is to not try too hard
The writing on the wall says that word-of-mouth referrals are losing their relevance
You might not think your sales methodology is “hard sell,” but consumers may see it that way
What homeowners want to know today is why your product is worth their money. The rest is baloney.
With more and more manufacturers promising windows that last a lifetime, window replacement contractors are often choosing to follow suit
What it is, how it works, and why it’s a great marketing tool for remodelers
Why we use a specific process for working with GCs on new construction
Lead generation is the lifeline of our business. But it’s not what it used to be.
Photo: Flickr user Henri Bergius (CC by SA 2.0)
For home improvement contractors today, a lot hinges on review sites
In this short video segment, we examine the decision-making process for choosing the most suitable railing fabricator.
Changing your lead model from outbound to inbound will make life a lot easier. But it’s all about digital
Key factors include a healthier housing market, rising prices
Be careful not to run afoul of federal cooling-off regulations
Homeowners don’t expect all that much from exterior contractors. That’s your opportunity.
You'll need to rethink the one-call close
While a few home improvement companies look to find a way to bypass the in-home sales appointment, one—Zen Windows—already has