Remodeling Sales

There's a bit of ritual—theater almost—that goes into presenting a product

Without thorough research and careful planning, success will be undermined by unintended consequences

Small roof repairs can lead to bigger, more lucrative, jobs for roofing contractors

Photo: Max Pixel

For some roofing companies, 'customer for life' starts with a timely repair

Medical treatment and lost wages ... When someone working on a roof falls and is injured, there's a price to pay

If you insist that husband and wife have to be there, some homeowners will start to disconnect

Call center workers at desks

Photo: Wikimedia Commons / Diana Varisova

Reborn Cabinets uses a clear, well-defined sales system, and its call center reaps the rewards

Rising costs


Regular and sometimes steep increases in the cost of materials are a fact of life in residential construction. Too bad homeowners don’t know it.

If you’re not thinking about technology for your business now, you may soon be playing catch-up with customers

New siding can boost a home's curb appeal

Photo: Pexels

How do you sell a homeowner something they’re not even sure they really want? Dress it up.

The best way to turn web visitors into leads is to not try too hard

The writing on the wall says that word-of-mouth referrals are losing their relevance

Best Price Today medallion


You might not think your sales methodology is “hard sell,” but consumers may see it that way

What homeowners want to know today is why your product is worth their money. The rest is baloney.

With more and more manufacturers promising windows that last a lifetime, window replacement contractors are often choosing to follow suit

What it is, how it works, and why it’s a great marketing tool for remodelers

Why we use a specific process for working with GCs on new construction

Lead generation is the lifeline of our business. But it’s not what it used to be.

Photo: Flickr user Henri Bergius (CC by SA 2.0)

For home improvement contractors today, a lot hinges on review sites 

In this short video segment, we examine the decision-making process for choosing the most suitable railing fabricator.

Changing your lead model from outbound to inbound will make life a lot easier. But it’s all about digital

Source: Joint Center for Housing Studies

Key factors include a healthier housing market, rising prices

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