Remodeling Marketing

There's a bit of ritual—theater almost—that goes into presenting a product

A millennial representing cultural shift

A changing of America's cultural tide

How can smaller companies participate in the cultural shift that's going on?

If you’re not thinking about technology for your business now, you may soon be playing catch-up with customers

The best way to turn web visitors into leads is to not try too hard

Ask yourself: Which customer demographics are growing for your company? And is your marketing keeping pace?

Wallet squeezed in a C-clamp

Photo: Pixabay.com

Some economists suggest the U.S. is overdue for a downturn. Here are key steps to take to prepare your company in case they’re right.  

Go Granny video

Opening screen of 2011 Network Solutions "Go Granny" video

What it is, how it works, and why it’s a great marketing tool for remodelers

Landis Architects/Builders uses cardboard VR viewers at an event to engage with attendees

Cardboard virtual reality viewers, such as this one from Unofficial Cardboard, are both affordable and effective at providing an immersive 3-D experience. Photos: courtesy Landis Architects/Builders

When it comes to helping clients see more and see differently, Landis Architects/Builders enlists the help of virtual reality 

National Association of the Remodeling Industry rebrand signals new vision forward

The demographics of remodeling clients are changing

Remodelers need to get to know the attitudes and ideas of a new generation of homeowners 

Remodeling educational seminar taking place at Custom Design & Construction, in suburban Los Angeles.

Here’s how to make presentations that will grow your business

Marketing puzzle pieces

Make sure you know where most of your leads come from, then find ways to use other marketing channels to reinforce that prime source

3D letters SEO on white background

Some tactics for boosting SEO have nothing to do with keywords, content, or tags

Jared Mellick in the studio for call-in radio show In The House

Jared Mellick, president and co-founder of Universal Roofing & Contracting, in the studio for his weekly Central Florida call-in radio show In The House. Photo: courtesy Universal Roofing & Contracting

Marketing gurus say branding campaigns are a waste of money for small companies. But branding is how some small home improvement companies got big

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