Remodeling Marketing

Remodeling Marketing

The best way to turn web visitors into leads is to not try too hard

Remodeling Marketing

Ask yourself: Which customer demographics are growing for your company? And is your marketing keeping pace?

Wallet squeezed in a C-clamp



Some economists suggest the U.S. is overdue for a downturn. Here are key steps to take to prepare your company in case they’re right.  

Go Granny video

Opening screen of 2011 Network Solutions "Go Granny" video

Remodeling Marketing
Remodeling Marketing

What it is, how it works, and why it’s a great marketing tool for remodelers

Landis Architects/Builders uses cardboard VR viewers at an event to engage with attendees

Cardboard virtual reality viewers, such as this one from Unofficial Cardboard, are both affordable and effective at providing an immersive 3-D experience. Photos: courtesy Landis Architects/Builders

Remodeling Marketing

When it comes to helping clients see more and see differently, Landis Architects/Builders enlists the help of virtual reality 

Remodeling Marketing

National Association of the Remodeling Industry rebrand signals new vision forward

The demographics of remodeling clients are changing
Remodeling Marketing

Remodelers need to get to know the attitudes and ideas of a new generation of homeowners 

Remodeling educational seminar taking place at Custom Design & Construction, in suburban Los Angeles.
Remodeling Marketing

Here’s how to make presentations that will grow your business

Marketing puzzle pieces
Remodeling Marketing

Make sure you know where most of your leads come from, then find ways to use other marketing channels to reinforce that prime source

3D letters SEO on white background
Remodeling Marketing

Some tactics for boosting SEO have nothing to do with keywords, content, or tags

Jared Mellick in the studio for call-in radio show In The House

Jared Mellick, president and co-founder of Universal Roofing & Contracting, in the studio for his weekly Central Florida call-in radio show In The House. Photo: courtesy Universal Roofing & Contracting


Marketing gurus say branding campaigns are a waste of money for small companies. But branding is how some small home improvement companies got big

Are online referrals the remodeling industry's future?
Remodeling Marketing

Facebook, Google, and Amazon are all jumping into an already crowded field, leaving many to wonder what the future will bring

Warranty work pays off for remodelers with more leads
Customer Satisfaction

It pays to make warranty work part of your sales process. Here's why 

5 Online Metrics That Matter for Home Improvement Lead Generation (and 5 That Don’t)
Remodeling Marketing

One of the most common statistics that I see home improvement companies rely on is visitors to their Web site. The thought is “Visits are up! Our Web site must be doing great!”

Jackson Design & Remodeling's showroom in San Diego
Remodeling Marketing

We talked with remodelers about what it takes to build, maintain, and operate a showroom, and how it fits into the way they do business

full-service remodeler toolbelt

Small projects lead to bigger projects, and staying in regular contact with past clients will ensure that you are the go-to person for that work

person using smartphone
Remodeling Marketing

If you're like most remodeling companies, you can put your company Facebook page to better use as a marketing tool.

Remodeling Marketing

If you've never googled yourself or your company, give it a try. Do you like what you see? Will potential clients?

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